Sr. Manager, Marketing Operations & Analytics

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.
Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.
We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around 1000 Spherions around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.
Leader of the marketing operations and analytics team responsible for the marketing automation tech stack including Salesforce, Pardot, Lean Data, 6sense, Outreach, and PowerBI. Work with cross functional teams including Sales Ops, BDRs, SEs, Customer Care and Finance to ensure CMS data hygiene, marketing campaign attribution, and accurate reporting dashboards. Develop, measure, and report on actionable KPIs for the marketing department. Technical leader with strong communication skills who can lead a team towards a common vision of shared deliverables.
Responsibilities

• Define, implement and continuously improve the lead-to-opportunity process and the marketing-to-sales handover
• Lead a project to set up best practices to better understand marketing campaign attribution
• Own the MarTech tools including Salesforce, Pardot, Lean Data, 6sense, Outreach, ZoomInfo and PowerBI; document processes to understand how data put into one system affects reporting or processes in the others
• Track and report on the entire marketing funnel, including volume, velocity, conversion stage-to-stage, and quality indicators; making sure funnel measures can be analyzed by key dimensions such as industry, geo, persona, channel, and campaign ROI
• Collaborate with Brand, Product Marketing, and Field Marketing teams on email workflows including outbound sequences, newsletter workflows, nurture email series, and reactivation sequences
• Give clear direction to salesforce admins when system enhancements are needed
• Manage 4 direct reports

Requirements

• Skilled at using email automation tool such as Pardot, Marketo, or Hubspot
• Strong analytical skills as well as strong communication skills
• University degree (bachelor’s or equivalent experience) in related field such as marketing, technology, or management
• 2+ years’ experience in data-driven marketing operations role
• Experience in B2B SaaS organization; understands B2B lead scoring model (MQLs, SQLs, Opps)
• 2+ years people management or strong mentorship
• Ability to multi-task, work across time zones, and cultures
• Highly Preferred: Salesforce admin certified
• Skilled at using Salesforce reporting dashboards and ideally familiarity with PowerBI or similar data visualization tool

Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.