Category Marketing Manager Jobs

We are seeking a CATEGORY MARKETING MANAGER join the Orvis Team! This is a remote position.

The Category Marketing Manager – Apparel is a critical member of the Orvis global brand strategy team. This individual leads the long-term vision and marketing strategy for the Apparel categories to drive growth goals, seasonal strategic marketing planning, and creates the most inspiring, engaging customer experience across our brand ecosystem. This role will leverage the focused know-how and goals of various teams to identify insights-based opportunities, develop marketing strategies to fully leverage those opportunities, and manage activation of authentic, connection-based stories and voices across channels in the United States.

For more than 165 years the Orvis name has stood for outdoor traditions, quality, and customer satisfaction. At Orvis, we do not sell what we, ourselves, would not be proud to own or give as a gift. Our associates deserve to be proud of our service and our products, and we rely on every associate to apply our “pride of ownership” credo to drive our quality. “Good enough” is not our standard. We need to strive for perfection in our products and customer service, to propel our growth and the pride that will fuel our team.

Position Interfaces:

This position reports directly to the Senior Manager of Brand Marketing; and works across the marketing organization as well as through deeply integrated partnership with Merchandising, Product Design & Development, Planning, Creative, E-Commerce, Public Relations, Retail & Wholesale, and the Conservation & Sustainability teams.

Responsibilities:

• Lead assessment of campaign effectiveness and iterative innovation through seasonal hindsight.
• Focus Marketing and Creative team efforts on campaign priorities through briefs that outline strategic campaign objectives, driving insights, and the key message to communicate to the customer.
• Contribute to the evolution of the Orvis brand strategy and our goals to differentiate our brand against competitors and create emotionally powerful, long-term relationships with our customers.
• Partner with key internal and external stakeholders to execute and deliver on marketing strategy and activation to support the achievement of the organization’s growth goals.
• File growth through target growth consumers & in alignment with sales goals.
• Achieve sales growth targets set by accelerate apparel strategy in alignment with 3-5 year growth goals.
• Develop long-term vision and marketing strategy to drive and exceed category growth goals for Apparel. Includes customer and competitive analysis, along with positioning and go-to-market strategy for hero product launch campaigns.
• Effective planning and execution of briefs with on-time turnover to partners.
• Manage the development of seasonal category-level marketing plans to deliver business goals by identifying, briefing in, and ensuring the successful implementation of top business driving product stories with compelling, differentiated positioning.

Competencies and Requirements:

• Ability to coordinate efforts of a cross-functional team toward a vision through effective collaboration & communication.
• Highly organized with strong attention to detail and project management skills.
• Prior experience in working with media editors, freelancers, bloggers and ambassadors a plus.
• Bachelor's degree in Marketing or a business-related field.
• Strategic mindset to drive growth through strong positioning and marketing point of view.
• Strong computer skills including Excel, Word, PowerPoint, and Smartsheet.
• Aptitude toward identifying strong stories and building focus around messaging hierarchies.
• Alignment with the Orvis Core Values and a passion for the outdoor industry.
• Strong verbal and written communication skills.
• Strong verbal and written communication skills, including meeting facilitation and presentations.
• Motivated self-starter and creative thinker who is equally comfortable working independently and as part of a collaborative team.
• Professional experience with outdoor brands or lifestyle apparel.
• 3-5 years of relevant experience in product marketing.

Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations – both internal and external. The Orvis Company and our associates are committed to giving back to our communities and protecting nature.

About Orvis:

In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with our world famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog products. Each item is rooted in our heritage of authenticity and the outdoors, and is backed with a no-questions-asked guarantee. As the longest-running mail order business in the United States, and with our flagship retail store located in the same Vermont village as the original store since 1856, we offer experience and knowledge that no other retail company can. Each day we strive to apply what we know and learn to bring our customers even better service and products tomorrow.

Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the U.K. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspiring to the individuals that will get us there.

Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K, generous associate discounts, and other excellent benefits.

To access our California Applicant Privacy Notice, follow this link: https://www.orvis.com/california-applicant-notice.html

To learn more and connect with Orvis, please visit us online www.orvis.com.