Senior Marketing Communications Manager

Job Title

Senior Marketing Communications Manager

Effective Wednesday, December 8, 2021, all U.S.-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips. Employees with a sincerely held religious belief and/or disability impacting their ability to obtain the COVID vaccine can request a reasonable accommodation.

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.

Company relocation benefits will not be provided for this position. Candidates need to live within the locations indicated above.

In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

You are responsible for:

Marcom Strategy

• Is the Brand Ambassador towards the marketing colleagues in the Businesses and collaborates with Brand team to strengthen the global brand
• Brings the integrated campaigns to life with deliverables aligned with the CDJ (as defined by Engagement Strategy) and based on approved claims. This includes: planning, messaging development, creative development, asset creation and supporting the activation in the markets
• Creates a yearly Marcom Plan based on the CT Business Marketing Plan, the Business Marketing Plan and the Engagement strategy, specifying required marcom strategies, deliverables and projects and budget requirements for activation including timelines.
• Supporting the Portfolio Marketing and Content & Engagement Strategy team to define requirements for claims and evidence to create effective omni-channel messaging, assets and collaterals

Education & Training

• Excellent oral and written and copywriting skills
• University degree in Marketing, Communications or product PR (Master Degree preferred)
• 5+ years of experience in communicating with multiple, diverse stakeholder groups, with proven track record in marketing communications
• Agency management experience
• Experience in Healthcare or Technology B2C, B2B, B2G Communications

Key performance indicators

• On time delivery of marketing plan as per channel strategy
• Efficiency target (cost)
• PH / HS Brand NPS
• Brand Preference (Shared)
• % of process automation (workflow, publishing & management of assets)
• Internal client NPS
• Digital and non-digital metrics (engagement and awareness)

Required Competences

Functional

• Agency Management
• Messaging and content creation for integrated omni-channel use
• Copywriting
• Planning, execution and measurement marketing communication
• Marketing communication channel mix (on-line and off line)
• Generates briefings

Professional

• Instills trust
• Action oriented
• Collaborates
• Drives results
• Balances stakeholders
• Ensures accountability
• Plans and aligns
• Manages Conflict
• Global perspective
• Strategic mindset
• Manages complexity

Reports to:

Reports to Head of CT Engagement Strategy, Content Creation & Communications Leader

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video

Advance your career in an environment that supports work-life balance, health & well-being and continuous learning. Making a difference begins right here, where you come first.

Ready to start improving lives by putting your personal skills & passions to work? Apply Today! Find out more info about Philips at www.philips.com/na/careers

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Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.