Senior Manager, Loyalty Marketing (Hybrid)

Now Brewing – senior manager, Loyalty Marketing! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a senior manager on the Loyalty Marketing team, you will contribute to Starbucks success by nurturing members through the lifecycle of the Starbucks Rewards loyalty program. The ideal candidate will have a passion for marketing, a strong interest in loyalty and a solid business background. You will stretch both your creative and analytical muscles to build a strategy and programs that drive member transactions. Candidate also models and acts in accordance with Starbucks guiding principles.
As a senior manager, Loyalty Marketing, you will . . .

• Partner with Analytics stakeholder to measure marketing campaigns, analyze insights, and optimize business plans based off results
• Design and implement cross-channel marketing campaigns, including briefing creative teams (internal and external)
• Develop activation innovation roadmap, build business cases, and advocate for technology prioritization
• Manage & optimize activation-driving programs, such as new member onboarding and referral program
• Create presentations and supporting documents to facilitate communication across and influence of stakeholder teams, as well as with leadership
• Contribute to loyalty marketing strategy, identifying opportunities to drive activation of new Starbucks Rewards members
• Partner with finance to manage activation forecasts/budgets
• Collaborate with and influence cross functional teams to identify business opportunities and bring programs/campaigns to life

We’d Love To Hear From People With

• Ability to solve complex problems and take new perspective on existing solutions
• 7 or more years of experience in a role supporting marketing, brand management, product management, or loyalty strategy with a deep understanding of marketing trends, innovations, tools and technologies
• Ability to build a level of trust and respect amongst peer group. Ability to navigate and influence laterally and cross-functionally
• Ability to learn quickly and work autonomously to independently drive projects/initiatives
• Ability to communicate clearly and concisely, both orally and in writing, with a diverse set of stakeholders, including leadership (internal and external)
• Proven ability to respond to and prioritize changing demands effectively
• Bachelor's degree or equivalent related work experience or four years US military experience in a related MOS/C; MBA preferred
• Experience leading strategy across audience segmentation and journey mapping
• Project management skills; organized, extremely high attention to detail, able to manage multiple priorities and meet deadlines
• Strong business acumen and proven success managing to financial forecasts
• Experience leading multi-channel marketing plans
• Analytical mindset/skills; able to leverage data to develop strategy, evaluate performance, draft measurement plans, identify optimizations, etc.

From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include 100% tuition coverage through our Starbucks College Achievement Plan, health coverage with a variety of plans to choose from, and stock & savings programs like our equity reward program, Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.com for details.
If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.
Join us and inspire with every cup. Apply today!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [email protected].