Group Marketing Manager, Brand Marketing (Hybrid)

Now Brewing – group marketing manager, Brand Marketing! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

Starbucks is looking for a consumer group marketing manager to lead brand marketing, brand strategy, and overall GTM execution. Leveraging customer insights, creative strategy, and data this role will lead a team helping bring our mission to life – With every cup, conversation, and community, we nurture the limitless possibilities of human connection – with campaigns that will inspire and activate US customers and energize our global brand.

The Starbucks brand is communicated holistically and imbued across every touchpoint of the customer journey so your work will range from architecting multi-channel US brand marketing campaigns to building brand strategies that deeply connect with our customers and breakthrough in culture.

You are a creative, purpose-driven marketer that has led integrated marketing campaigns and brand strategy for some of the world’s leading consumer brands. You’re a champion of creative excellence, a master storyteller, and a leader with a growth mindset. You’re comfortable with ambiguity and you’re everyone’s favorite collaborator, listening and learning from a diverse team of partners (employees) that span multiple disciplines across the enterprise.

As a group marketing manager, Brand Marketing, you will…

• Help define the company’s annual brand marketing goals, brand strategies, and integrated marketing campaigns that drive our business, build our brand, and champion our social impact and sustainability efforts.
• Mentor and motivate your team in building world-class, award-winning campaigns and coach them on how to successfully partner cross-functionally to execute large-scale marketing programs across the entire customer journey.
• Drive creative brief development and uncover customer and cultural truths that empower some of the most passionate, inspiring in-house creatives and agency partners.
• Champion the brand’s purpose and help build guidelines across the company, driving integration of our brand principles into all parts of the customer experience.
• Partner with key stakeholders across retail marketing and operations, creative studio, public relations, social media, US marketing and international in helping the company operationalize the brand strategy and manage the growth of this iconic brand.
• Be on the forefront of culture and creative excellence to help you design an innovative, full marketing mix across paid, owned and earned.
• Understand brand measurement, lead brand management capabilities and work closely with our data, customer insights and media teams to quantify brand marketing’s impact on the business.

We’d Love To Hear From People With

• Outstanding interpersonal skills; ability
• You are a dedicated and enthusiastic communicator and collaborator
• Extensive experience developing integrated go-to-market strategies and assets spanning the customer journey.
• Ability to prioritize in a complex, fast-paced environment.
• Bachelor's degree or equivalent related work experience or four years US military experience in a related MOS/C.
• You are equally strategic and execution-oriented who has managed global campaigns.
• Adaptability and agility to provide thoughtful input when projects change, timelines shift, or scopes vary
• You have 7+ years in consumer brand marketing, brand strategy and/or brand management experience.
• A growth mindset with an optimistic outlook and the ability to build strong relationships with cross-functional team members and lead through influence
• You have worked in agencies or have managed a large scope of agency relationships.
• Experience with global brands
• You have a track record of developing high-performing and happy marketing teams to achieve effective and creative work.
• Excellent time and project management skills
• Curiosity, creativity, and an innate ability to distill complexity into crisp, easily comprehensible strategy and agency briefs.
• You have a strong knowledge of how to navigate change and the ability to help your team to mitigate issues as they arise
• You actively invite feedback and give thoughtful, specific, and timely feedback
• An appreciation and commitment to creative excellence while meeting company goals
• Experienced creative strategist with a strong brand background.

From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include 100% tuition coverage through our Starbucks College Achievement Plan, health coverage with a variety of plans to choose from, and stock & savings programs like our equity reward program, Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.com for details.

If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.

Join us and inspire with every cup. Apply today!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [email protected].