Dtc & Paid Media Manager

A bit about Health & Happiness Group

At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

Reporting into the Head of DTC, the Acquisition Marketing Manager will be responsible for driving growth by managing all aspects of demand generation for Pet Nutritional Care brands at H&H Group.

The ideal candidate will have a strong understanding of the digital marketing landscape and prior experience in leading performance marketing for a CPG brand in the DTC space.

Duties and responsibilities

• Constantly pilot and test new channels (e.g., SMS, Direct Mail), tactics, or strategies to grow the CRM database and drive overall business growth.
• Track campaign performance KPIs using daily, weekly, monthly and quarterly reports. Identify areas for improvement and present insights to company leadership
• Work closely with the Social Media manager on strategies to drive organic traffic and conversion KPIs.
• Implement best practices and optimizations to consistently ensure optimal performance across all campaigns and channels.
• Develop and execute paid media strategy and campaigns across all channels including Paid search, Shopping, Display, Paid social, and Affiliate marketing.
• Lead the overall CRM strategy, audience segmentation, email marketing and direct response marketing campaign development and execution.
• Manage media budget, define channel mix and cross-channel investment levels to support full funnel business KPIs
• Lead all demand generation activities including email marketing, direct response advertising, and paid media marketing.
• Work cross-functionally with the Creative lead and the Brand teams for developing engaging marketing content and creative assets for paid media optimization.

Desired Skills and Experience

• Strong project management skills with the ability to work across multiple projects
• Result driven with strong analytical skills and a a positive can-do attitude is a must
• Experience writing creative briefs and managing creative development process.
• Affiliate network advertising experience preferred
• Advertising budget management experience preferred.
• 3+ years of hands-on experience designing, managing, and executing performance marketing campaigns across Meta, Google, Bing, and Tiktok platforms.
• Experience in FMCG, ideally in the Direct-to-consumer space preferred.
• Experience developing CRM flows and running email marketing campaigns via Klaviyo preferred.

As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment.