Digital Marketing Specialist (Paid Media) - Remote | Wfh

Position: Digital Marketing Specialist (Paid Media)
Location: New York, NY or Remote (United States)
Reporting to: Digital Marketing Manager
Company Overview
Join a dynamic team at a leading market intelligence platform utilized by prominent corporations and financial institutions. Our AI-driven technology, established in 2011, empowers professionals to make informed business decisions by extracting insights from a vast array of public and private content. Our clientele of over 1,800 enterprises, including a majority of the S&P 500, relies on our platform. Headquartered in New York City, we operate across multiple global offices. For more information, please visit our website.
Team Introduction
Be a part of the AlphaSense Marketing team, a revenue-focused unit encompassing diverse aspects including demand generation, account-based marketing, product marketing, corporate communications, PR/AR, brand management, customer marketing, website development, content strategy, and event coordination. Our mission centers on supporting AlphaSense's growth by contributing to the pipeline and revenue, establishing a strong brand presence, and fostering engagement within our product and brand.
Role Overview
AlphaSense seeks an ambitious, self-motivated Digital Marketing Specialist (Paid Media) to collaborate on the execution of paid social advertising strategies. As the Digital Marketing Specialist (Paid Media), you will take ownership of managing daily paid social marketing activities and strategizing for a comprehensive marketing approach that generates awareness and, most crucially, revenue. This role requires a blend of advanced execution skills and collaborative teamwork within the demand generation team.
Who You Are
You are experienced in managing paid social campaigns, particularly LinkedIn Ads.
A self-starter excited to learn new channels and processes.
Highly creative, skilled in identifying target audiences and crafting engaging digital campaigns.
Bonus: Proficiency in optimizing landing pages and user funnels.
Bonus: Familiarity with other paid channels like Google Ads, Microsoft Ads, and programmatic platforms.
Bonus: Experience with A/B and multivariate experiments.
You possess essential expertise in Analytical Tools (Google Analytics) and Social Media platforms (LinkedIn Ads, Meta/Facebook Ads, Twitter Ads, Reddit Ads, etc.).
You stay up-to-date with the latest trends and best practices in paid media and measurement.
You thrive in a dynamic and collaborative environment.
Your approach is data-driven, translating reports into actionable insights for the demand generation team.
Responsibilities
Lead day-to-day oversight of AlphaSense's paid social programs, including bid recommendations, execution, budgets, and goal attainment.
Monitor, track, and evaluate campaign performance against AlphaSense's KPI targets.
Assist in planning, executing, and measuring experiments and conversion tests.
Apply strong analytical abilities to assess customer experiences across multiple channels and touchpoints.
Develop a deep understanding of AlphaSense's product, marketing objectives, and digital goals for regular presentations.
Stay updated on the latest tools and interfaces in the social media landscape.
Innovate and suggest tactics to enhance efficiencies and marketing practices.
Contribute to the creation of POVs, standard methodologies, and process documentation.
Stay current on industry trends and propose improvements to enhance our offerings.
Equal Opportunity Employer
At AlphaSense, we foster an inclusive work environment that values and respects all individuals. We are committed to equal employment opportunity, and we do not discriminate against employees or applicants based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, veteran status, disability, or any other non-merit factor. Our policy applies to all aspects of employment.
Compensation
Base Compensation Range*: $62,000 - $82,000
Additional Components: Performance-based bonus, equity, and comprehensive benefits program.
(*Final compensation may vary based on factors such as location and candidate experience/expertise.)
Join us in making a meaningful impact within a vibrant and innovative team. Apply today to contribute to our mission of empowering informed decisions.
Employment Type: Full-Time
Salary: $ 62,000.00 82,000.00 Per Year