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North America Marketing Event Specialist Open Remote Us
Company | Hewlett Packard Enterprise |
Address | Spring, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting |
Expires | 2023-07-02 |
Posted at | 11 months ago |
This role has been designated as ‘Edge’, which means you will primarily work outside of an HPE office.
- Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks.
- Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns.
- May drive customer and partner development/relationships specific to GTM programs.
- Defines and/or manages execution of GTM marketing strategies and tactical plans.
- Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs.
- Develops/manages GTM program budgets.
- Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis.
- Drives continuous improvements to GTM efficiency and effectiveness.
- Aligns organizations/processes to achieve program goals.
- Extensive marketing experience, including offering marketing, segment marketing and partner marketing.
- BA or BS in Marketing or related field; MBA preferred.
- Agency, sales and/or channel experience a plus.
- Event Concepts/Event Planning experience.
- Expert knowledge of marketing principles, practices, tactics and tools.
- Excellent negotiating skills.
- Strong influencing and consensus-building skills.
- Expert knowledge of offering, segment, partner and account- based marketing.
- Excellent written/oral communications.
- Ability to build, manage and influence virtual teams.
- Excellent interpersonal skills.
- Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
- Strong project and budget management skills.
- Ability to interface effectively with all levels of management and functional disciplines.
- Strong analytical skills.
- Conflict resolution skills.
- Well-developed understanding of the industry, offering categories and company offerings/strategy.
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