Marketo Administrator Jobs

Role: Marketo

Location:Onsite/USA / San Francisco, California

Contract Length:Until end of the year (extendable)

Contract

Job Summary

We are seeking askilled and dedicatedMarketo Administrator to join our team and take ownership of our Marketo instance. The Marketo Administrator will be responsible for the technical maintenance, database management, data management and standardization, integrations andoptimizationof our Marketo instance. The successful candidate will work closely with our Marketing Operations and IT teams to ensure that Marketo supports our overall marketing strategy.

Responsibilities

• Ensure data integrity of marketing automation deployment, ad platforms, and email database
• Manage and optimize the Marketo instance,including building and maintainingmarketing programsand integrations
• Ensure data management and standardization, including setting up mandatory fields, standardizing data, managing opt-ins/opt-outs and populating key fields like Line of Business and Product of Interest
• Setup and maintain Marketo integrations with LinkedIn, Zoom Webinars, MadKudu, and other third-party tools
• Manage the size of the Marketo database and implementcontact aging processesas necessary
• Proficient in marketing operations and campaign reporting through all stages of the sales funnel from response to lead to pipeline and closed/won business
• Perform technical maintenance on Marketo instance, including monitoring system performance, managing API calls, ensuring SFDC sync is working effectively, resolving system bugs, and managing technical setup
• Optimize and operate the demand gen machine including; Marketo, integration withSalesforce.com, evaluating lead-scoring criteria and overall lead gen program effectiveness
• Exceptionally strong analytical, quantitative, and problem solving skills
• Oversee data quality and integrity within the Marketo database, including lead validation, enrichment, deduplication, segmentation, and list management

Qualifications:

• Experience withdesign, configuration, testing and execution of multi-touch nurturing demand generation campaignsin Marketo.
• Excellent analytical and problem-solving skillswith the ability to interpret data and provide actionable insights
• Experience executing complex multi-channel campaigns, including email marketing, lead nurturing and lead scoring
• 5+ years of experience as a Marketo Administrator or similar rolewith a deep understanding of marketing automation and lead management processes
• Expertise in database management, data standardization, and lead validation/enrichment programs.
• Marketo certification is a plus
• Bachelor's degree in Business Administration, Marketing, Computer Science, or a related field
• Iterable experience is a plus
• Strong communication skills, with the ability to effectively collaborate with cross-functional teams
• Strong technical skills with a deep understanding of Marketo's technical infrastructure, including APIs, system performance, and bugs
• Experience managing Marketo integrations with third-party tools like LinkedIn, Zoom Webinars, and MadKudu.