Marketing Lead Jobs

Liquifi - Marketing Lead

About the role

Liquifi is searching for a marketing or growth lead to help develop and execute a go-to-market (GTM) strategy for capturing the token vesting and cap table management market.

In this role, you will be responsible for understanding the needs of the crypto audience, creating compelling messaging, product marketing/branding, and producing engaging content (educational, operational guides, data research, etc.) to attract qualified leads and customers.

If you are excited about the intersection of crypto and B2B SaaS, enjoy exploring emerging industries, and possess strong communication skills with a knack for grasping complex concepts, this role is an ideal fit for you. Join us and make a significant impact on our strategic marketing initiatives.

About Liquifi

Liquifi is building the "Carta for crypto" by helping companies automate their token vesting, issue token grants in compliance, and manage their token cap table.

CEO Robin Ji and CTO Oliver Tang both come from crypto companies (Eco and Set Protocol), and have personally experienced the pain point of managing token vesting. Prior to crypto, they both had experience scaling products and teams at companies like Amazon, Adobe, LinkedIn, Salesforce, and Twitch.

Liquifi is backed by leading investors, including Dragonfly Capital, Struck Capital, IOSG Ventures, Nascent, Alliance, Robot Ventures, 6th Man Ventures, Katie Haun, Balaji, Packy McCormick, Anthony "Pomp" Pompliano, Anthony Sassano, Ryan Selkis, and other strategic angels and industry operators.

Role/Responsibilities

• Oversee content writers and collaborate with external agencies, as required, to achieve lead generation objectives.
• Responsible for demand generation across channels and campaigns to drive new customer leads and support the sales pipeline.
• Stay up-to-date with industry trends and best practices in marketing, implementing innovative approaches to drive growth.
• Drive thought leadership initiatives by creating compelling content, such as whitepapers, blog posts, and industry insights, to position our company as a trusted authority in the market.
• Conduct market research, competitive analysis, and customer segmentation to identify market trends, customer needs, and opportunities for product differentiation and content development.
• Utilize marketing strategies across various channels, including blog posts, social media, email newsletters, in-person events, and more.
• Create and manage the development of sales enablement materials, including presentations, case studies, whitepapers, and product demos, to empower the sales team and drive revenue growth.
• Track, analyze, and report on marketing performance, making data-driven decisions to improve engagement and conversion rates.
• Optimize content for SEO and implement effective distribution strategies to maximize reach and impact.

About you

• Can manage agencies and other service providers to execute a marketing strategy.
• Proficiency in using content management systems (CMS) and marketing automation tools.
• 5+ years experience in product marketing or growth, overseeing multiple marketing channels
• Knowledge of SEO principles and experience with content optimization.
• Familiarity with social media platforms and their role in content distribution.
• Proven experience in content marketing, preferably in the technology or SaaS industry.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Understanding of crypto and web3 projects, companies, and culture (DeFi, Gaming, DAOs, launchpads, investors, etc.)
• Strong writing and editing skills with the ability to create compelling and persuasive content.
• Data-driven mindset with the ability to analyze and interpret marketing metrics and make data-backed decisions.

Benefits

• Competitive compensation packages
• Wellness packages for mental and physical health
• Unlimited PTO
• Health, Dental, and Vision
• Remote-friendly & flexible hours

👉 Apply by reaching out to [email protected] with your resume/CV, LinkedIn (optional), and any other relevant information.