Marketing Director, Gtm Jobs

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Summary: At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. Description: We’re looking for a Marketing Director to join our Consumer GTM team! The ideal leader for this role is equal parts strategic and creative and can seamlessly translate our consumer segment and product strategy into global integrated marketing plans. You always start with the customer, have a strong process and methodology for identifying what makes a product or feature great, and how to package that up in a clear, compelling way for our end-to-end product and marketing experiences. You’ll partner with product, marketing, creative and comms leaders to perfect your plans and strategies and build a world-class product launch engine for the PayPal consumer business.

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• Develop consumer facing creative and content playbooks and toolkits for product and feature updates or releases for our consumer segment.
• Creating a culture where GTM Marketing is the voice of the customer and establishing that credibility with product teams and other business partners
• Nice to have - knowledge of the FinTech ecosystem and the key players within the market
• Establish strong relationships with Product, Analytics, Commercial Growth, Comms, Lifecycle Marketing, Geo Marketing, Creative & Media, and other cross-functional groups to enable collaboration and communication across groups.

• What You’ll Do

  • Develop Marketing GTM strategies for new products and features that translates our consumer segment strategy and competitive strengths into plans that drive customer and financial growth.

  • Define the scale of Consumer facing GTM efforts - Are we simply updating a blog post and announcing on social, or do we go all out above the line across all channels?

  • Be the champion of “Why PayPal?” across the business – developing competitive and differentiated positioning and messaging, and ensuring it’s applied across our entire customer journey

  • Develop consumer facing creative and content playbooks and toolkits for product and feature updates or releases for our consumer segment.

  • Partner closely with geo marketing leads to ensure global rollouts are locally relevant, resonant, and aligned to business priorities and outcomes

  • Establish strong relationships with Product, Analytics, Commercial Growth, Comms, Lifecycle Marketing, Geo Marketing, Creative & Media, and other cross-functional groups to enable collaboration and communication across groups.

  • Lead and scale a winning team. Nurture a strong team of marketers who are strategic leaders and execution machines, and who can act as the voice of our customers and driver growth.

  What You’ll Bring

  • 10-15+ years experience in product marketing, go-to-market strategy, and/or integrated marketing.

  • Strong executive presence – you know how to sell in an idea, clearly communicate key takeaways, and get your point of view or strategy across flawlessly - whether it’s written, spoken, or in a PowerPoint slide.

  • Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.

  • Team player and who knows how to walk through walls and make friends along the way. You can lead a matrixed team from idea inception through to a successful finish.

  • The ability to distill complex information into understandable, actionable, persuasive messages and strategies.

  • Fast study. You learn quickly, and can roll up your sleeves to problem solve and get it done.

  • Creating a culture where GTM Marketing is the voice of the customer and establishing that credibility with product teams and other business partners

  • Strong leadership and ability to inspire the broader team and build a world class culture

  • Nice to have - knowledge of the FinTech ecosystem and the key players within the market

• Partner closely with geo marketing leads to ensure global rollouts are locally relevant, resonant, and aligned to business priorities and outcomes
• Be the champion of “Why PayPal?” across the business – developing competitive and differentiated positioning and messaging, and ensuring it’s applied across our entire customer journey
• Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.
• Develop Marketing GTM strategies for new products and features that translates our consumer segment strategy and competitive strengths into plans that drive customer and financial growth.
• Team player and who knows how to walk through walls and make friends along the way. You can lead a matrixed team from idea inception through to a successful finish.
• Fast study. You learn quickly, and can roll up your sleeves to problem solve and get it done.
• Lead and scale a winning team. Nurture a strong team of marketers who are strategic leaders and execution machines, and who can act as the voice of our customers and driver growth.
• Define the scale of Consumer facing GTM efforts - Are we simply updating a blog post and announcing on social, or do we go all out above the line across all channels?
• Strong executive presence – you know how to sell in an idea, clearly communicate key takeaways, and get your point of view or strategy across flawlessly - whether it’s written, spoken, or in a PowerPoint slide.
• 10-15+ years experience in product marketing, go-to-market strategy, and/or integrated marketing.
• The ability to distill complex information into understandable, actionable, persuasive messages and strategies.
• Strong leadership and ability to inspire the broader team and build a world class culture

PayPal is committed to fair and equitable compensation practices.
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
The U.S. national annual pay range for this role is $118700 to $246290

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:

To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.