Marketing Director Jobs

• Develop communications strategy for the American and European markets, with the goals to establish and strengthen brand and support the company’s business growth via marketing and PR practices.

• Build and lead the company’s public affairs function, and work with agencies to develop engagement strategies for key stakeholders like government, institutions, think tanks, and media. Play a key role in helping the company make strategic decisions in developing corporate image and key messages to different audience groups.

• Work closely with teams based in the Shanghai headquarters, responsible for localization of the news and product marketing materials from HQ, and amplification in the local markets; collaboratively generate effective marketing campaigns with clear measures.

• Supervise all English PR and marketing content, generate case studies and news announcements with American/European customers and partners, initiate co-marketing activities, and leverage the owned, earned, paid, and social channels to amplify our successful stories.

• Supervise digital marketing for the American and European markets, including social media operations, SEO/SEM, e-newsletters, webinars, etc.

• Maintain the Americas and Europe event calendar, manage the trade show exhibitions from experience to logistics, and create marketing campaigns leveraging major events (require business travel).

Job Requirement

• 8+ years of B2B marketing or PR experience, with campaign development and execution experience, and familiarity with mainstream digital channels. Experience in technology or automotive is preferred.

• Public affairs experience is a must; preferred if in an international background.

• Excellent communication skills including speaking and writing.

• Fast learner. Self-driven. Highly responsible and team spirit. Can-do attitude.

• Experience in cross-country team collaboration is a plus.

• • This is not a remote position. The candidate must be able to commute to our Palo Alto office.