Director, Marketing – El Camino Health

WittKieffer is proud to partner with El Camino Health to conduct the national search for their next Director, Marketing. This is an exciting opportunity for an engaged and strategic marketing professional to join an award-winning hospital system focused on delivering evidence-based care in partnership with their patients and families.

With campuses in Mountain View and Los Gatos, CA, El Camino Health houses state-of-the-art emergency departments with key medical specialties including heart and vascular, cancer care, urology, orthopedic and spine, genomic medicine, and the only Women’s Hospital in Northern California.

Reporting to the VP of Marketing and Communications, the Director of Marketing leads the development of the organization’s marketing plan, and marketing strategies to build and protect El Camino Health’s brand and support growth. The Director of Marketing serves as a lead interface with service lines and departments, physicians, health system leadership and affiliated groups, as well as manages marketing performance data and analytics to support enterprise-wide key metrics and develops key insights and recommendations on how to improve marketing performance.

The successful Director, Marketing candidate will:

• Utilizes primary and secondary market research, including segmentation and analytics, to cultivate key brand, customer and market insights to support development of new programs/services, customer experiences and marketing campaigns.
• Develop enterprise-wide sponsorship strategy to grow brand, support community organizations and tie to health-related causes connected to enterprise goals. Manage evaluation, business negotiations and activations of sponsorship properties including turn-key management of on-site and offsite events.
• Plans, executes and manages end-to-end integrated marketing campaigns and promotes ongoing process improvements to streamline efforts. Knowledgeable about CRM, email marketing, innovations in digital marketing and social media.
• Manage a matrixed team of internal and external resources including designers, writers, videographers, digital marketing partners, events experts, etc. to launch high-impact campaigns.
• Develop and manage the masterbrand and key services advertising to support brand and revenue goals.
• Leads content marketing strategy through development of compelling, audience-targeted content deployed across multiple channels to engage various audiences with El Camino Health brand stories (e.g., website, emails, social media, blogs, etc.). Cultivates data and insights to inform & shape multichannel digital strategies.

Experience: The preferred candidate will possess 15 or more years of experience in marketing and strategic marketing, as well as 10 or more years of management experience within healthcare.

Education: A Bachelor’s degree in marketing, business, or communications is required; an advanced degree is preferred.

On-site/Hybrid/Remote: This is an onsite role based in Mountain View, CA.

Salary range: The estimated salary range for this position is $190k-210k.

See WittKieffer's website for more information: https://www.wittkieffer.com/position/24850-director-marketing/