Vans: Coordinator, Performance Marketing

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Leverage data to identify channel optimization opportunities and consumer segmentation enhancements aimed at accelerating growth
• Stay current on data privacy updates, trends, and technologies in the digital marketing space
• Brief in creative assets based on campaign objectives and product priorities
• Support the Performance Media Manager in the development, execution, and optimization of on-going paid media strategies to drive & capture demand across key channels (SEM, Social, Display, and Affiliate)
• Product feed management
• Track and optimize campaign tactics to ensure performance growth goals and objectives are being met effectively and efficiently
• Assist in building Performance media goals and objectives focused on both acquisition & retention in partnership with the Vans Digital Team and agency partners
• Socialize campaign performance results with actionable business insights

How you will do it:

• Partner with the Media Manager and any relevant stakeholders to identify priorities and product initiatives
• Collaborate with team members and agency partners to execute and measure enhanced and integrated digital marketing campaigns, aligned with business goals.

What success looks like:

• Ability to continuously evolve and enhance the media plan to evolve with Van’s priorities and consumer trends
• Integration and collaboration with larger media team for cohesive execution across the funnel
• Seamless execution and optimization of performance media plans based on aligned KPIs and business outcomes

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

Years of Related Professional Experience: 2 years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Experience managing affiliate programs (preferred, not required)
• Attention to detail, strong organization skills
• Experience managing and optimizing Meta, TikTok, Pinterest and programmatic offerings with performance objectives
• Strong analytical and excel skills with the ability to quickly isolate data and insights
• Experience in SEM (Brand, Non-Brand, PMAX, Shopping) using Google Ads, Microsoft Ads, and other paid search platforms
• 2 years of experience in customer driven digital marketing, advertising, or eCommerce

What we will teach you:

• How to use available business results to build and enhance media plans
• Integrated ways of working across retail, digital, marketing to deliver innovative results

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Pay Range:

$49,600.00 USD - $74,400.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.