Social Media Coordinator / Communications Specialist/Data Entry Clerk

The Social Media Specialist is on the pulse of what is trending on social media and leads the strategic thinking and insight-led management for our social platforms from a paid and organic standpoint. This role will be responsible for the strategy, social media, and content management.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage third party content creator contracts.
• Organize and manage content.
• Partner with social media brand ambassadors.
• Work with the Sr. Brand Manager, Digital Marketing Manager, and DTC teams to oversee the execution of paid social media campaigns with agency partners.
• Leverage search engine traffic, social media data, and campaign results to make content and strategy decisions.
• Daily social media management and execution of organic tactics for DTC brands and Brands owned social media accounts.
• Engage with internal employees to create and plan content ideas.
• Continually research new and creative ways to increase followers, improve engagement and broaden reach.
• Drive and develop social campaigns from start to finish including ideation, goals, creative, set up, tracking, optimization, and reporting.
• Work in partnership with Creative Services team to create engaging and compelling social media concepts that are in line with brand positioning.
• Curate, track, and manage UGC.
• Manage the organic and paid editorial content calendar and for all social media channels (TikTok, Facebook, Instagram, Twitter, Pinterest), including sourcing copy and creative for all posts.
• Communicate and engage with social media followers in a timely manner.

Qualifications

PROFESSIONAL QUALIFICATIONS

• Positive attitude and ability to handle highly confidential information
• Ability to work independently
• Demonstrated experience in being a self-starter
• Excellent attention to detail, time management skills and meeting deadlines
• Ability to reflect positive attitude and disciplined work ethic
• Strong interpersonal skills
• Ability to multi-task and work on multiple brands
• Strong verbal, written and interpersonal communication skills are essential
• Ability to work in a team
• High energy level
• Ability to deal with internal/external customers with enthusiasm and professionalism