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Marketing Communications And Event Planning Specialist

Company

Daimler Truck North America
Address , High Point, Nc
Employment type FULL_TIME
Salary $74,500 - $95,000 a year
Expires 2023-06-26
Posted at 1 year ago
Job Description
Inside the Role
This position will report to the General Manager, Direct Sales and Marketing and will oversee the development and execution of both internal and external marketing communications plans. In addition, the successful candidate will plan and coordinate the logistics of industry and customer conferences and events to increase product/brand awareness.
We Take Care of Our Team
Position offers a starting salary range of $74,500.00 - $95,000.00 USD
Pay offered dependent on knowledge, skills, and experience.

Benefits include annual bonus program; 401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age; starting at 4 weeks paid vacation; 13+ calendar holidays; 8 weeks paid parental leave; employee assistance program; comprehensive healthcare plans and wellness programs; onsite fitness (at some locations); tuition assistance and volunteer paid time off; short-term and long-term disability plans.
What You Drive at DTNA
  • Act in a support role to the General Manager, Direct Sales and Marketing in executing an integrated marketing strategy and project pipeline including messaging, branding, website development, digital communications, social media, dealer tools, industry and dealer events, print materials, ad development, media outlets, public relations, video, photography and training.
  • Manage special customer sales events, including communication, housing, on-site catering, transportation and follow-up communication after events. Work with senior management to orchestrate events that support the marketing and selling of Thomas Built Buses, products and programs.
  • 25% travel required
  • Assist the General Manager, Direct Sales and Marketing in recommending and formulating the annual budget for all marketing, advertising, sales & service training, technical publications, trade show participation and corporate meetings.
  • Evaluate and select sites, negotiate and arrange contracts with hotels, convention centers and others. Direct and coordinate the activities of those who prepare and provide services for events.
  • Plan and direct Thomas Built Buses participation at industry functions to reinforce the premium image of the company's brand. Incorporate message consistent with brand strategy at meetings and events. Logistics include menu planning, invitation selection, distribution, and entertainment.
  • Frequently communicate execution of the integrated marketing plan and messaging to TBB and dealer personnel to ensure consistent voice throughout the industry and to ensure developed messages and use of dealer tools are maximized.
  • Orchestrate national and regional sales meetings, including site inspection and selection, event production and contract negotiations. Provide additional support to senior managers as requested. Organize attendee registration and resolve any problems during the event. Evaluate events afterward to continually improve future functions.
Knowledge You Should Bring
  • 5-7 years of relevant experience or 10+ years of relevant experience in lieu of bachelor’s degree (Associates Degree required)
  • Graphic Design and prepress/production expertise REQUIRED with expert skills in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, etc.) Quark Xpress, Acrobat Pro REQUIRED.
  • Brand identity and strategic brand development experience required
  • Bachelor’s Degree preferred, Associates Degree required
  • Significant experience in social media management and execution required.
Exceptional Candidates Might Have
  • Experience using analytical thought to independently solve complex problems with minimal guidance and identify solutions
  • Public relations knowledge and strategy
  • In-depth knowledge of, and expertise in the pupil transportation industry
Where We Work
This position is open to applicants who can work in (or relocate to) the following location(s)-
  • High Point, NC
How We Collaborate
To continue building a great place to work for all, we are committed to a culture that creates flexibility and encourages a supportive working environment that achieves the needs of our business and employees.
  • Onsite
#LI-TN1 #LI-Onsite
At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.
That is what we are working toward - for all who keep the world moving.
Additional Information
  • Final candidate must successfully complete a pre-employment drug screen and criminal background check
  • Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions.
  • Applicants must be legally authorized to work permanently in the U.S. at the time of application.
  • EEO/Minorities/Females/Disabled/Veterans.
Daimler Truck North America is committed to employing a diverse workforce and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.
For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.