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Marketing And Communications Specialist

Company

City of Palm Springs, CA
Address , Palm Springs, 92262, Ca
Employment type FULL_TIME
Salary $78,852 - $105,996 a year
Expires 2023-07-26
Posted at 1 year ago
Job Description
Position Summary

The City of Palm Springs is excited to announce the opportunity for the position of Marketing and Communications Specialist.

This position promotes and strengthens the Palm Springs International Airport (PSP) brand message through the development and implementation of digital advertising, marketing, and promotional campaigns, internal and external communication, media relations, event planning, and community relations. Ensure the airport’s communication strategies are effective, impactful, and driving positive results. Coordinate assigned activities with other divisions, departments, outside agencies, and stakeholders; provide highly responsible and complex professional assistance in support of airport business development and to the Director and other City staff in areas of expertise; and perform related duties and assignments as required.

Examples of Essential and General Responsibilities

Essential and other important responsibilities and duties may include, but are not limited to, the following:

  • Oversee and manage PSP’s volunteer Navigator program.
  • Assist with data tracking and reporting on advertising campaign performance.
  • Develop and execute internal and external events to promote airport/brand awareness and customer loyalty.
  • Ensure brand consistency in marketing and social media messages by working with various airport partners, airlines, airport tenants, and community partners.
  • Prepare, write, and edit internal communications including developing and disseminating key messages and announcements through internal channels such as newsletters and emails to ensure timely, consistent communication to employees and airport tenants and their staff.
  • Manage social media: create, post, and monitor all content on Facebook, Instagram, Twitter, LinkedIn, e-newsletter, airport websites, and other platforms used.
  • Assist the Deputy Director of Aviation - Marketing with coordinating communication and building relationships with the community.
  • Coordinate seasonal holiday displays in the terminals.
  • Respond to social media comments as outlined by the social media strategy and policy as necessary.
  • Monitor, receive, and share social media and website analytics providing recommendations as needed.
  • Perform other duties as assigned.
  • Prepare, write, and edit external communications including content for publications, press releases, PSP’s newsletter, websites, social media channels, and other communications.
  • Participate in marketing department strategic plan development and implementation.

Minimum and Preferred Requirements

Minimum requirements must be clearly demonstrated on the application to be considered, however, meeting the minimum requirements does not guarantee an invitation to compete further in the selection process. Experience requirements must be demonstrated in the "Work Experience" section of the application, other sections of the application will not be used to determine experience qualifications. (One year of work experience is the equivalent of 12 months of full-time work. "Full-time work" means at least 36 hours of work over a period of one week or 1,872 hours of work over a period of at least 12 months.) Qualifications noted as "desirable" or "preferred" are not included as part of the minimum requirements.
Experience:

  • Three (3) years of experience in the field of communications or related field is required.
  • Demonstrated experience in working with print, broadcast, and internet-based media is required.
Training:
  • A Master’s degree in Communications, Public Relations, Marketing, Journalism, or a related field is desirable.
  • Bachelor’s degree from an accredited college or university with major course work in Communications, Public Relations, Marketing, Journalism, or a related field, or any combination of education and experience that provides equivalent knowledge, skills, and abilities.
License or Certificates:
  • Possession of, or ability to obtain, an Airport Security Identification Display Area (SIDA) Badge, which is approved through the Federal Transportation Security Administration (TSA) is required.
  • Possession of a valid California driver license with a satisfactory driving record (a driving record may be deemed unsatisfactory for any of the following reasons: three or more moving violations or reportable accident within the last three years; conviction of driving under the influence within the last five years) is required.
Special Requirements:
  • Incumbent will be enrolled in the California Department of Motor Vehicle (DMV) Pull Notice Program. The DMV Pull Notice Program provides information on the incumbents driving record and driving record status on a periodic basis to the City.
  • Must successfully complete a pre-employment background investigation and a physical and drug screen.
Working Conditions:
The following work environment and physical conditions described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.

This position works in an office and airport field environment, with exposure to computers and other office equipment; travels from site to site; may be exposed to noise, dust, smoke, fumes, gases, bad weather, and emergency circumstances.
Essential and marginal functions may require maintaining the physical condition necessary for prolonged sitting, walking, or standing; light to moderate lifting, tugging, pushing, kneeling, and bending; communicating in person and by telephone; and operating a standard computer.

Application and Exam Information

A completed application, cover letter, resume, and supplemental questionnaire are required by the closing date and time. As a candidate for the position, you will want to be sure your application accurately reflects your skills and abilities as they relate to the position to achieve maximum opportunity. Applications will be reviewed carefully and only those who appear to have the best qualifications will be invited to continue in the selection process.
Minimum requirements must be clearly demonstrated on the application to be considered as this information will be used to determine minimum qualifications. Experience requirements must be demonstrated in the “Work Experience” section of the application, other sections of the application will not be used to determine experience qualifications.
Resumes and other documents may be submitted, however, they will not be used to determine minimum qualifications, please do not use phrases such as “see attached” or “see resume” as they will not be considered. Meeting the minimum requirements does not guarantee an invitation to compete further in the process. Minimum requirements must be met at the time of application submission unless stated otherwise.

Selection Process Information - The selection process for this position may include one or more of the following: application review, qualification review, written exam, practical exam, oral panel exam and department interview.
Candidates must successfully pass each stage of the selection process above in order to continue to the next step. This process may be modified or changed depending on the number of qualified candidates.
Please remember to submit all your application materials by the closing date and time. Incomplete or applications received after the closing date and time cannot be considered. All information on the application is subject to investigation and verification.
For more information on completing your application materials click here.

If you are ready to join the exciting Team Palm Springs and you meet the requirements detailed above, please click the apply button. For more information contact Human Resources at:

The City of Palm Springs
3200 East Tahquitz Canyon Way
Palm Springs, CA 92262
www.palmspringsca.gov
760-323-8215

The City offers an excellent benefit package and retirement plan through California Public Employees' Retirement System (CalPERS). Retirement formula is based on appointment date and membership status with CalPERS.

Applications must be received by 4:00 pm, June 01, 2023 in order to be considered for this opportunity. The City of Palm Springs reserves the right to accelerate or extend the "Closing Date" of open positions at any time, dependent upon the number of applications received.

The City of Palm Springs is an equal employment opportunity employer and we encourage all persons to file applications. Applicants will be considered regardless of race, color, creed, national origin, citizenship, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, family or marital status, disability, medical condition or pregnancy, genetic information, religious or political affiliation, or veteran status.
Disaster Service Worker: In accordance with Government Code Section 3100, City of Palm Springs Employees, in the event of a disaster, are considered disaster service workers and may be asked to respond accordingly.


The City of Palm Springs provides a comprehensive benefit program for employees including:

  • Retiree Health Savings Plan
  • The City does not participate in the Social Security program, except for the mandatory 1.45% Medicare contribution for all regular positions.
  • Benefit program details vary by work unit and bargaining contracts. Click here to view additional information and bargaining unit contracts.
  • Life Insurance
  • Medical, Dental, & Vision Insurance
  • Employee paid Deferred Compensation Program
  • Employee paid Supplemental Insurance Programs
  • Employee Assistance Program
  • Tuition Reimbursement Program
  • Long Term Disability Plan
  • Retirement Plan through California Public Employees' Retirement System (CalPERS)