Marketing Business Partner Jobs

Who are we as a company?

Randstad Enterprise Group provides solutions and expertise that help companies position for growth, execute on strategy and improve business agility. The collective experience encompasses all facets of the global talent spectrum, from acquisition of talent to outplacement solutions. Enabled by innovative technologies, key offerings include HR and recruitment solutions, managed services programs (MSP), recruitment process outsourcing (RPO), in-house and professional services, and outplacement and career transition services.

The opportunity and team you’ll be working with:

The Marketing Business Partner reports to the Director of Marketing and will develop and execute programs that will drive revenue for North America. You will be responsible for managing marketing activations including events and other marketing programs. You will have strong organizational skills and the ability to multitask in a fast-paced environment with multiple stakeholders, including C-suite level customers. You enjoy creating great out-of-the-box ideas for customer and prospect engagement.

The expectations of this job:

• Execute and administer marketing programs; monitor, record and analyze ROI
• Manage and exec events throughout North America and is responsible to execute flawless support of client engagement programs including executive leadership dinners, roundtables and client involvement at third party conferences.
• Utilize the marketing tech stack and CRM systems to manage and track interactions with target accounts
• Having fun! We have an amazing culture and want you to be a part of it!
• Collaborative, team oriented, positive demeanor
• Develop and execute customer and prospect-facing communications, case studies and collateral to help aid in the lead nurturing and sales processes
• Build and drive marketing programs and initiatives to increase business in North America, aligned with business objectives, including lead generation campaigns, content syndication and more
• Assist in planning events in the region, responsible to execute flawless support of client and prospect engagement programs such as roundtables and conferences
• Agile and flexible to work across time zones within North America
• Work with creative and digital marketing teams to execute campaigns that will grow revenue within our NAM target accounts, as well as win new logos
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
• Monitor and track account based sales and marketing (ABSM) data to identify and drive buying intent, and build strategies for driving contacts and account further down the sales funnel
• Collaborate with marketing and sales teams to develop tailored ABSM strategies for each tier 1 target account, and as needed for tier 2 and 3 to drive business opportunities
• Work with sales to identify gaps in key personas and contact information within accounts, and execute on paid campaigns to drive new contacts within those named accounts

Experience needed for the Marketing:

• Excellent command of English language, communications, and documentation skills
• Regional and global travel may be required
• Proven skills in marketing automated systems, such as Salesforce, HubSpot, CRM tools
• Strong program management skills - well-organized, obsessive attention to detail, data-driven, and able to oversee delivery in line with set project deadlines, plus a get-it-done attitude
• Managing multiple stakeholders across multiple projects throughout North America
• Polished and professional with an ability to communicate with senior audiences
• Exceptional event planning skills, identifying the right points of contact across the company to get planning organized in a timely manner
• Creating and managing lead generation and programmatic advertising mechanics
• Knowledge of current trends and best practices in B2B marketing in the service sector
• 3+ experience in a B2B marketing, field marketing or account based marketing role
• Knowledge of social media tracking/analytics and tools or can easily learn
• Ability to multitask and prioritize multiple projects at the same time

What can you expect in return from Randstad?

Being a global organization, we offer you a career, not a job. We provide extensive learning and development programmes to help you reach your full potential. We offer internal career opportunities, international mobility and a fully flexible working environment. Our salaries are competitive, our share save scheme unrivaled and our benefits are generous.

• Excellent benefits package - medical, dental, vision
• Competitive salary + bonus
• Employee assistance program and health advocacy
• Diverse, welcoming and collaborative team
• Paid parental leave
• Exclusive discounts and programs with dozens of nationwide vendors and retailers
• Remote opportunity and work/life balance
• Metlife legal plan
• Health and dependent care flexible spending account
• Metlife auto and home insurance
• Generous PTO policy earned from day one
• Referral reward program
• Employee stock purchase plan
• Largest global talent leader
• Short and long-term disability
• Rapid career growth
• Education and professional development
• Retirement savings and security

The base salary range for this position is between $87,935-$131,903.

At Randstad, we know employees that are cared for holistically have the confidence to bring their fullest potential to work, so we make investments in our people.

Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.

What’s next?

If you are excited about this opportunity, please apply and reach out to [email protected].