Marketing And Communications Coordinator - Remote | Wfh

We are currently seeking a passionate and dynamic Marketing and Communications Coordinator to join our team. As the Marketing and Communications Coordinator, you will play a crucial role in promoting and communicating our association's programs and events to our valued members and stakeholders. Collaborating closely with the Director of Marketing and Communications, you will have the opportunity to showcase your creativity and organizational skills while managing various digital channels and ensuring consistent brand messaging. If you're looking for a diverse and exciting role where no two days are the same, and where innovation and efficiency are encouraged, we'd love to hear from you!
Primary Responsibilities
Programs, Events, and Education Marketing:
Collaborate with cross-functional teams to coordinate deliverables and schedules for our association's programs and events, with a focus on enhancing member engagement and driving revenue growth.
Manage marketing initiatives for signature events such as Convention, Front Line Leadership, and ABA at IBIE, as well as ongoing events like webinars and professionals group meetings.
Partner with the Education team to develop effective marketing strategies that raise awareness and encourage participation in our educational programs.
Non-Programmatic Marketing And Communications
Support government relations and advocacy efforts by communicating complex topics to our members and stakeholders, fostering grassroots engagement.
Work closely with the Marketing and Communications Director and Membership team to drive new member recruitment and raise industry awareness through impactful digital marketing campaigns and other channels.
Ongoing Member Communications
Create engaging content for our weekly email membership newsletter, ensuring its timely delivery and visual appeal.
Oversee the production of our podcast, "Bake to the Future," including guest bookings, script development, and coordination with external vendors.
Collaborate with other ABA departments to develop special projects and innovative content that captivate our member base.
Craft comprehensive communications toolkits for our social media platforms to maintain consistent and high-quality messaging.
Reporting And Analytics
Monitor and analyze web analytics, media coverage, and social media engagement to measure the effectiveness of our communication strategies.
Continuously refine and enhance our digital channels based on insights gained from data analysis, aiming to maximize communication efficacy and engagement.
Skills & Requirements
Required Education and Experience:
1 to 3 years of demonstrated success in communications and marketing.
Bachelor's degree in marketing, communications, business, or a related field.
Proficiency in Microsoft Office, including Outlook, Excel, PowerPoint, and Word.
Willingness to quickly learn various office productivity software, content management systems, association management systems, email marketing services, and social media platforms.
Ability to create compelling content for diverse audiences while meeting deadlines.
Core Competencies/Skills
Strong project management, collaboration, analytical, and organizational skills.
Exceptional written communication skills.
Ability to thrive under pressure, meet deadlines, make sound decisions, and adapt to shifting priorities.
Knowledge of media, public, and community relations principles, practices, and procedures.
Excellent relationship-building skills with colleagues, ABA members, press, and stakeholders.
Adaptability and flexibility in a dynamic, hybrid work environment.
Physical ability to lift up to 20 pounds.
Pay & Benefits
We offer a full-time, non-exempt position with a comprehensive benefits package, including health/dental/vision insurance, STD/LTD/life coverages, retirement benefits, and generous paid leave (vacation/sick/personal) plus holidays. Our hybrid work schedule allows for three days in the office and two days of remote work. Please note that occasional overtime may be required, and less than 10% domestic travel may be necessary.
About Us
We are the American Bakers Association (ABA), a non-profit trade association representing the wholesale baking industry. At ABA, we foster a results-oriented, mission-driven environment that empowers our staff to creatively carry out their responsibilities. Joining our team means being a part of a fun and collaborative atmosphere, and we are proud to have been recognized as a Best Place to Work by the NAM Council of Manufacturing Associations. Our office is conveniently located in downtown Washington, DC, with easy access to public transportation. ABA is an equal opportunity employer that values diversity and inclusion in the workplace.
To apply for this exciting opportunity, please email your resume and cover letter to our email address. We look forward to hearing from you!
Employment Type: Full-Time
Salary: $ 34,000.00 74,000.00 Per Year