Manager Of Influencer Marketing

This is a remote role but candidates must reside in Baltimore, MD, or Boston, MA.

Pay Range: $80/hr - $90/hr

We’re seeking an experienced influencer marketing manager to join our product marketing team. In this role, you’ll develop an insight-fueled strategy to tap the power of influencers and ambassadors to shift how EMEA consumers think about, adopt and engage with VR. You’ll lead thoughtful planning and flawless execution of influencer programs, driving measurable impact to our business.

Responsibilities:

• Develop and implement comprehensive influencer marketing strategies for the EMEA region aligned with our VR marketing and business objectives; drive buy-in and alignment with cross-functional teams.
• In partnership with legal teams, drive compliance with the company's high bar standards and regional regulatory requirements that govern influencer and partner marketing
• Insert products into local culture, build out tailored influencer marketing strategies and programs, and explore new tactics and platforms to reach our audiences.
• Collaborate with cross-functional teams in integrated marketing, media, and comms to integrate influencer programs with broader marketing communication plans and activity in the region.
• Establish and grow influencer capabilities in new local markets by leading the search for and management of influencer agency partners in the region
• Create insightful briefs drawing on different sources of insight and knowledge to guide and focus influencer campaigns and content against primary channel goals, KPIs, and marketing strategy.
• Partner with Decision and Data Science teams to track and analyze influencer marketing program performance, delivering data-driven results, insights, and opportunities for optimization
• Manage influencer program budgets, ensuring effective allocation and return on investment within the channel
• Monitor and harness industry trends, staying up to date on emerging platforms, shifts in the creator and influencer landscape, competitive activity, and channel best practices

Top 4 Requirements:

• Experience working with influencer agencies
• Ability to work cross-functionally within a complex global org. Comfort with ambiguity, ability to form relationships, and influence vs. relying on processes.
• BA required
• Proven experience running successful Influencer marketing campaigns that deliver brand and business results

Bonus Qualifications:

• Work in consumer-facing brands either at the brand or at an agency (not necessarily big tech, happy with a candidate who has worked for consumer brands, fashion, beauty, and lifestyle). NOT B2B (e.g. they have to have marketed a product to people before)
• Marketing measurement experience
• Familiarity with the EMEA market & culture (priority UK)

Minimum Qualifications:

• Strong analytical problem-solving skills, ability to set channel goals, track and manage program performance, and drive optimization
• Experience leading agency partners at either a regional or global level
• Proven experience delivering measurable business outcomes with influencer marketing strategies and tactics
• 10+ years of experience in consumer marketing, 6+ years experience in influencer marketing
• Track record of creativity and innovation in the influencer marketing space; fluent in social and creator culture, influencer marketing trends, social platform innovation, and best practice
• Thrives in a fast-moving culture, manages multiple priorities, and adapts to change quickly
• Experience in client/brand-side marketing environment
• Excellent communication and collaboration skills, successfully driving clarity from ambiguity

Preferred Qualifications:

• Conversational fluency in 2+ non-English European languages
• Marketing consultancy/agency experience
• Industry experience in consumer tech and/or gaming verticals

The target hiring compensation range for this role is the equivalent of $80/hr - $90/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in a 401k plan with company match.

Client Description:

You will want to read this fine print. Part of our mission is to take care of you, so we offer the best benefits. Unlike other staffing companies, we provide talent with the same benefits that our CEO gets. This includes:

• Access to hundreds of professional development courses through Aquent Gymnasium
• 401(k) with a match and immediate vesting
• Exclusive employee discounts through Promo Code: Aquent
• And much more
• Paid sick leave for all hourly talent in the U.S. and Canada
• A choice of three major medical plans (including vision coverage) plus dental insurance

Aquent is an equal-opportunity employer and is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status of an individual or that individual’s associates or relatives.

We have a simple philosophy at Aquent: to personally place the best creative talent in the best jobs for the best companies. When you work for Aquent, you qualify for medical, dental and vision insurance after working only four consecutive weeks maintaining an average of 20 hours per week. If this job isn't the right fit for you, but you know someone who is, please pass this job posting on. We have a fantastic referral program that pays out in cash rewards!

LEARN MORE HERE: http://aquent.com/rewards/