Influencer Strategist Jobs

About the Company:

Power Digital is a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for clients.

At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the role:

This position is responsible for supporting the work of the influencer marketing department with on-time delivery of accurate, effective brand and product materials.

The Influencer Marketing Strategist is responsible for supporting Influencer production for client roster. This position is responsible for influencer strategy development, campaign execution and securing coverage. This person also supports creative campaign ideation and compelling communication in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness.

Responsibilities

• Mastering Reporting and Storytelling
• Monthly reporting, strategy sessions with the client, owning overall communication for all channel initiatives with no support needed
• Reviews content and writes/edits copy with a keen eye for detail throughout the campaign process
• Responsible for ideation, development, and management of channel initiatives (can execute on 80% of dept deliverables)
• Closes the loop on assignments and notify team members when action items are complete
• Training and managing interns and part time staff
• Experience with negotiating on behalf of a client/brand to ensure highest level of execution and deliverables are secured
• Responds to all client inquiries in a timely manner (email, Slack, etc.)
• Has experience with influencer tools/platforms ie: Tagger, GRIN, Aspire, Tribe, Fohr Card, etc.
• Hit PPE & RPE success metric
• Executes Influencer outreach and regularly slated organic and paid influencers for formal partnerships
• Maintains positive client relationships which contribute to the overall revenue growth of the company
• Maintains accurate Hourstack and Asana on a daily basis
• Responsible for the ideation, management and completion of influencer programming A-Z, ensuring activations are aligned with client goals and messaging
• Contributes regularly to creative brainstorms
• Able to complete delegated tasks with little supervision, offer help on other tasks when time allows
• Leads by example in staying on top of industry and influencer news, trends and platform changes
• Possesses strong foundation of influencer relationships and a firm understanding of all possible activation verticals and categories as well as social channels. This understanding includes, but is not limited to, ambassador programming (with affiliate inclusion), paid social (whitelisting/dark ads/ad creative), podcast advertising and high-volume seeding.
• Experience with structuring and editing social partnership contracts that includes usage, contract terms, finite deliverables, exclusivity clauses, timelines and payment terms
• Collaborate cross channel with account team
• Take on ownership of key accounts and overall strategy

Requirements:

• Excellent analytical and quantitative skills, with strong understanding of social platform analytics, marketing analytics & ROI.
• Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives.
• Excellent analytical skills, and experience with Google Analytics
• Working knowledge of Google Docs, Google Sheets, and the Microsoft Office Suite.
• Excellent written, verbal and visual communication skills
• 2+ years of experience in the Influencer Marketing space (not inclusive of internships)
• Understanding of both the paid and organic influencer marketing spaces and how they relate to the digital marketing funnel
• Knowledge of multiple categories and verticals of consumer products such as CPG, beauty, health/wellness, fitness, fashion, lifestyle and beyond.
• Experience with a range of Influencer Content Management Systems, and the ability to learn new systems.
• Strong familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and Twitter) and online content, and evidence of a developed social media/web presence.
• Familiarity with FTC guidelines and Agreement negotiations
• Strong time management skills with core understanding of, or openness to, workflow among a portfolio of clients and campaigns.

Benefits & Perks:

• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 12 observed national holidays- including Juneteenth
• Quarterly awards and recognitions for outstanding performance
• Employee Assistance Program (EAP)
• Base salary + commission opportunities
• Clear pathway to leadership for every position
• Unlimited PTO (available on day one)
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Regularly scheduled mental health and recharge days
• 401k plan
• Fully flex work environment: full-remote, in-office, or hybrid sup
• Opportunities to be involved in company DEI initiatives
• Unlimited opportunities for professional growth within a rapidly growing firm

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://www.linkedin.com/careersite/powerdigital. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.