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Manager, Digital Marketing Analytics
Company | Tory Burch |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion |
Expires | 2023-07-26 |
Posted at | 11 months ago |
We are an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents’ effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation.
- We are invested in your professional growth – you’ll have access to free executive coaching on-demand.
- Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Measure the effectiveness of our brand media in driving any halo benefit using web metrics and customer data. Provide actionable takeaways to improve the effectiveness of our brand advertising
- Provide customer insights to identify opportunities to drive greater effectiveness of audience segments and landing pages by marketing channel
- Work with Digital Marketing to optimize our media spend to drive more incremental ROAS and drive greater spend efficiencies & ECNA profitability through reporting, customer insights, and testing
- Analyze customer’s site experience behaviors to improve conversion and identify opportunities for site experience improvement.
- Support day-to-day operations through marketing channel performance reporting
- Able to partner with key cross-functional partners to drive insights from the analysis to conclusion
- 3+ years of hands-on experience in analytics, including at least one year in digital marketing analytics
- DTC experience preferred
- Tech Savvy and proficient in Google Analytics and Looker Studio, Excel, Tableau, and PowerPoint
- Strong communication skills and able to influence others to achieve buy-in for recommendations
- Good understanding of digital marketing operations and customer insight
- BA or master’s degree with a specialization in Economics, Statistics, Data Science, Engineering, or another quantitative field
- Able to work with a high volume of complex data using SQL and Python
- Functional Expertise – We’re constantly learning and growing
- Adaptable – We change before we have to
- Client & Brand Focused – We put ourselves in Tory’s shoes
- Entrepreneurial – We own it
- Collaborative – There’s no “I” in Tory
- Live the Values – We show up for each other
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