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Manager, Content Strategy Jobs
Company | Freshworks |
Address | San Mateo, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-07-16 |
Posted at | 10 months ago |
Company Description
- Conduct user research, including usability research, card-sorting, or contextual interviews, synthesizing findings into actionable insights and recommendations.
- Architect sitemaps, page templates, content models, briefs, and other web content strategy artifacts.
- Define, evangelize and continuously evolve the UX content strategy for Freshworks.com.
- Translate the company brand, product positioning, and company go-to-market into website navigation and information architecture.
- Partner with copywriters, stakeholders, marketers, UX designers, visual designers, publishers, developers, product managers to update, optimize, and redesign the website.
- Create wireframes, user flows, journeys, personas and other strategic user experience artifacts.
- Conduct primary and secondary research, including audits, workshops, evaluations, and competitive reviews to gather insights and align goals.
- Consult web analytics data to drive and validate improvements to the user experience.
- Drive more engagement and conversion rate optimization through iterative content design, A/B testing, and experimental strategies.
- Craft UX copy and standards for key experiences, templates, and flows across the site.
- Create content personalization strategies for top pages and journeys, allowing for more contextual campaign, account, or segment-driven offers.
- 7+ years professional experience leading content design projects for corporate or e-commerce websites, either in-house or at agency.
- Strategic thinker and innovative problem solver.
- Website CMS systems, like Contentful.
- Executive presentation, speaking, and communication skills.
- Quantitative web analytics tools, like Google Analytics.
- Experience working on large, global, and multi-property websites with complex translation and localization needs.
- Website personalization and testing tools, like Optimizely.
- Educational or professional background in user experience, content, or psychology.
- Session analytics or heat mapping tools.
- Qualitative research platforms like, UserTesting.com or OptimalSort.
- Expert in designing consumer-esque landing pages and UX copy for B2B, SaaS, or technology websites.
- Work samples or portfolio demonstrating history of delivering customer-focused business outcomes, where insights informed strategies leading to measurable results.
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