Vp, Marketing Strategy Disney+

OVERVIEW:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

We have an exciting opportunity for a VP, Global Marketing Strategy.

JOB RESPONSIBILITIES:

• Partner with Disney Entertainment content teams on high-impact original programming campaigns to grow Disney+, develop customized content, and create targeted programs to enhance visibility and social awareness.
• Facilitate department-wide brainstorms, championing big ideas and innovative thinking.
• Develop and champion Diversity and Inclusion initiatives across all titles, identify innovative and relevant marketing programs across platforms driving maximum awareness with opportunity audiences, and targeting specific communities and organizations.
• Secure all necessary approvals on marketing elements with the ability to champion marketing executions and obtain buy-in from key stakeholders.
• Serve as day-to-day point of contact internal Disney+ Marketing department leads and cross-line of business partners, including Studio Content, Disney Branded Television Content, Hulu Brand, Franchise, In-Home and Communications and key representative and conduit to marketing department in all Integrated Planning initiatives.
• Create materials and internal pitching tools, tailoring the messaging to suit the audience.
• Serve as the liaison for Marketing to internal departments including Enterprise Social Responsibility, Corporate Brand, CEO/Board’s office to manage inbound requests, needs and initiatives.
• Oversee a team tasked with building the overall strategy, coordination and communication of the Disney+ Brand and Disney Bundle marketing efforts globally.
• Ensure integration and consistent messaging and tie-ins across all marketing departments and activities in a given period – threading marketing messages across platforms.
• Present campaign strategy and updates to large groups (cross-company kick-offs, synergy meetings, weekly department meetings, etc.)
• Approve campaign messaging across all materials, ensuring consistency and integration with wider marketing campaign.
• In partnership with the SVP, lead the strategic vision for the Disney+ brand and Disney Bundle working symbiotically with Disney+ Product and Partnership marketing teams, developing end to end campaigns, working in collaboration with the Disney+ ecosystem (marketing, product and programming) to achieve these goals.
• Provide financial oversight of Disney+ Brand and Disney Bundle marketing, partnering with Finance in budgeting, AOP & Five Year Planning process and day-to-day P&A management.

REQUIREMENTS:

• 10+ years of experience marketing in a marketing role and/or similar function leading high-priority brand projects with multiple key stakeholders and direct report(s)
• High degree of competency around budget management and campaign planning
• Experience creating strategy and executing brand campaigns.
• Experience interfacing with high level executives and stakeholders.
• Strong communication and presentation skills, specifically large group presentations
• Ability to customize and tailor communication style and approach for different audiences
• Experience working with highly matrixed marketing organization

OTHER RELATED REQUIREMENTS:

• Candidate MUST be willing to take risks.
• Candidate MUST be able to lead a diverse team.
• Candidate MUST be courageous and willing to speak up and share opinions.
• Candidate MUST be collaborative.
• Candidate MUST thrive in working in an extremely fast-paced environment.
• Candidate MUST be open to international and domestic travel.
• Candidate MUST demonstrate the ability to be proactive and resourceful.
• Candidate MUST have strong credibility and executive presence
• Candidate MUST be able to juggle many different projects in various degrees of completion at the same time.

EDUCATION:

• Bachelor’s degree minimum. Preferably a degree in Business, Marketing, Advertising, Communications, Cinema/Television or related field.

The hiring range for this position in California is $204,597.00 to $264,772.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.