Head Of Social Content Strategy (Fashion)

MUST HAVE : EXTENSIVE EXPERIENCE IN FASHION INDUSTRY

MUST HAVE : 7 - 15+ YEARS EXPERIENCE

Our client is seeking a highly skilled and experienced Head of Social Content to join their team. This is an exciting opportunity to work on a variety of projects and contribute to the success of your new company.

Responsibilities

• Develop and execute a comprehensive social media content strategy that aligns with the company’s brand and marketing goals

• Create compelling and engaging social media content (text, image, and video) that resonates with our target audience

• Manage the social media calendar and ensure consistent delivery of high-quality content across all social media channels

• Collaborate with cross-functional teams, including design, product, and marketing, to ensure alignment of social media content with overall brand messaging

• Conduct competitive analysis and stay up-to-date with the latest social media trends and best practices

• Build and manage a team of social media content creators and community managers

• Analyze and report on the performance of social media campaigns and adjust strategy as needed to optimize results

• Build and maintain relationships with key social media influencers and partners

Experience

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field
• Proficiency in social media platforms such as Instagram, TikTok, and YouTube, as well as social media management tools such as Hootsuite, Sprout Social, or Buffer
• Experience in managing and mentoring a team of content creators and community managers
• Strong creative skills, with the ability to develop visually appealing and on-brand social media content
• 7 - 15 years of experience in social media content strategy and management, with a focus on fashion and/or wearables
• Excellent writing, editing, and storytelling skills, with the ability to create content that engages and inspires