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Company | nTop |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-10 |
Posted at | 10 months ago |
About Us:
- Build and scale a Product Marketing function to optimize our groundbreaking technology’s positioning in the market, support new releases, and deepen our understanding of our customers’ needs.
- Lead Marketing’s strategic vision and support tactical execution to enhance revenue growth.
- Provide guidance/ oversight to a variety of different functions within the marketing team, including but not limited to demand generation, product marketing, customer marketing, sales development, and branding/messaging.
- Enhance nTop’s brand with the existing customer base while in turn taking the product to a much larger audience. Continue to refine the strategic market positioning and messaging both internally and externally.
- Display ownership and accountability for a wide variety of high impact marketing projects across Demand Generation, Content Marketing, and Brand.
- Manage the P&L for the Marketing org, with a mindset of ROI, impact, team optimization and organizational efficiency.
- Partner closely with both executives and colleagues from other teams internally, such as Sales, Product, and Customer Success.
- Offer a strong point of view as a key member of the senior executive team, using dashboards, reports, and other relevant data points to guide fellow leaders.
- Prior success executing Account Based land-and-expand programs from the individual user to the department/company, ranging from Commercial to Enterprise.
- Experience building a new branch of an existing marketing team from scratch (ideally in Product Marketing)
- 10+ years of well-rounded marketing leadership experience, ideally having scaled a successful, high-growth marketing team.
- Ability to set high but reachable goals (most urgently in demand generation), clearly communicate those goals to employees and then infuse the team with a sense of purpose and urgency in attainment of those goals.
- Experience with a high growth organization, and the necessary sense of agility and urgency. We are looking to hire a leader who embodies nTop’s passionate, collaborative, and growth-oriented values.
- Proven track record of generating strong product demand through a diverse set of channels e.g., offline (partners, events etc.) and digital channels (email, paid and organic search, SEM, SEO, multi-touch attribution, display media, social, community, and distributed content marketing).
- Experience with ecosystem/community development and management to individual/end users that results in powerful/ measurable advocacy, referrals and word of mouth demand.
- Ability to manage budgets effectively, setting up metrics, and improving GTM processes.
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