Head Of Commercial And Marketing

*This is a permanent, full-time role with our end-client. This is not a position for BCG or BCG X*

Opportunity

A global manufacturing company is launching an incubator to build new digital businesses in areas of strategic importance to the company. The mission is to empower consumers to lead healthier lives. They explore how familiar experiences can be enhanced and new innovations developed through the integration of leading-edge technology, science, and design. Come join us as we build a best-in-class global multi-disciplinary team across artificial intelligence, machine learning, design, advanced software and hardware engineering, strategy, venture investments, sales, marketing, and partnerships.

We are seeking a Head of Commercial and Marketing who is passionate about Growth Hacking and is a Digital first consumer marketer. You have expertise in branding, app engagement, and subscription conversion. You have a passion for SEO, growth hacking, A/B testing, viral loops, network effects, and digital commerce. You will have a successful marketing and commercial track record of growing a business unit or start-up in the digital consumer space.

In your role as Head of Marketing, you will:

• The Head of Marketing reports to the CEO and manages 3 direct reports (Events, Brand management, and Digital marketing)
• Manage and guide the marketing plan in close cooperation with the CEO
• Track, evaluate, create visibility around, and act on metrics, critical success factors and key outcomes
• Provide data driven leadership - Develop a truly data driven approach to marketing and promote it throughout the team
• Define marketing measurement and implement those KPIs company wide
• Own all growth efforts - Become the owner of all growth topics across organization & lobby for marketing interests
• Discover trends, stay close to the market and actively leverage these trends for user acquisition and retention
• You will lead marketing strategy and provide the strategic vision for our marketing and brand efforts
• Meet user needs - Understand and analyze user needs and translate them into actionable insights
• Lead engagement with commercial partners as well as creative and media agencies for marketing activities

DESIRED EXPERTISE AND EXPERIENCE

• Build and worked closely with functional teams in previous start-up experiences to launch and scale products. Ability to drive B2B partnerships and activate DTC
• Experience in MedTech, HealthTech, Healthcare, or Digital Consumer Health
• Background in performance marketing is desired but a strong generalist grasp on marketing is required
• Profound understanding of digital marketing on a strategic and tactical level
• You are an exceptional story-teller and visionary who effectively engages stakeholders
• Entrepreneurial spirit and ability to adapt to changing priorities in a fast-paced environment
• Have an understanding of the broader regulatory environment
• Affinity to software and technology in general & you have experiences with product development processes
• 10 years of experience (within last 7 years) leading and scaling high growth ventures or new business builds, in a leadership role (C-suite or VP level) with 10+ employees
• Strong relationships with best in class agencies, service partners and marketing professionals
• Established marketing professional with an outstanding proven track record and reputation within the digital industry