Employer Brand Marketing Manager

Why join us?

Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

Sr. Manager, Employer Brand Marketing

Purpose

This role will develop and execute an enterprise wide, integrated employer brand strategy to build the MillerKnoll talent brand externally and drive brand affinity within our organization. This includes all Human Resources related initiatives such as DEI, benefits, recruitment, and culture. This role creates and implements employer brand campaigns to attract a diverse and exceptional pool of qualified candidates. This position is responsible for the development of messaging, programming, resources and tools tied to communicating our Employer Value Proposition (EVP). This role will also create our digital and social media strategy for our employer brand. This highly visible position will work collaboratively with marketing, corporate communications and human resources leaders and is responsible for driving thought leadership, strategic direction and execution of our employer brand.

Essential Functions

• Drive creation and implementation of our Employee Value Proposition to create compelling candidate messaging to attract a wide array of qualified, diverse candidates
• Develop and drive strategies to enhance, support and promote organization wide focus on diversity, equity and inclusion.
• Serve as the digital marketing and paid media subject matter expert for the Human Resources function.
• Develop marketing strategies that increase brand awareness; differentiating MillerKnoll as a destination employer, through multi-channel marketing campaigns.
• Responsible for content marketing strategy that includes creating and curating content (blog posts, videos, infographics, employee testimonials) for website, social media, campaign and promotional needs.
• Partner with global talent acquisition and human resources to enhance employer branding, diversity, ERG (employee resource groups) promotion, and talent insights to build cohesive attraction strategies and programs.
• Evaluate and report metrics to map overall success and maximize ROI of marketing activations by consistently evaluating metrics and providing insight-based recommendations
• Drive cross-functional use of Marketing tools, programming, resources and talent
• Strategize and execute digital campaigns from start to finish.
• Creates compelling internal marketing campaigns to increase employee engagement
• Continuously optimize campaigns through better targeting, spend, content, logistics, tactics, engagement, follow-through, management, etc.
• Promote our employer reputation through our recruitment-orientated social media channels; design and execute activities for engaging reviewers
• Research and monitor talent brand strategies to determine the effectiveness of styles and strategies.
• Build a recruitment-orientated ambassador program, leveraging current employees to build spotlight content that demonstrates our culture and values
• Oversee our employee experience, drawing from associate feedback data to continually enhance the program

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/ Experience

• 5+ years of experience designing, implementing, and overseeing marketing campaigns
• Bachelor's degree or equivalent professional experience
• Experience using LinkedIn, Glassdoor, Facebook, Twitter, Instagram, etc.

Skills & Abilities

• Ability to inspire employees to share
• Creative thinker and proactive problem solver
• Strong business acumen and an understanding of how brand strategy connects to and drives business results
• Experience developing and executing brand campaigns across the full mix of marketing and communications channels
• In-depth knowledge of employer branding strategies and recruitment marketing
• Demonstrates excellent written and verbal communication skills, including professional presentation skills.

Who We Hire?

Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

A starting compensation range for this role is $109,400.00 - $138,500.00. Relevant salary considerations will include candidate qualifications and experience, other business/organizational needs and market factors . You may also be eligible to receive a geographic premium, annual discretionary incentive and equity awards which are subject to the rules governing these programs. The company offers a full spectrum of benefits including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Vacation and Parental Leave), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our associates.