Brand Marketing Manager Jobs

About Great Jones:

Great Jones was founded on the belief that we can set people up to feel proud and confident to cook at home. The energy and persistence often found in kitchens define who we are as a company. We value the scrappy, can-do attitude of an improvising home cook with all the burners turned on. And we value the direct communication, trust, and mutual respect that is necessary to work collaboratively in a high-heat environment.

Founded in late 2018, Great Jones is best known for its beloved, patented designs, like its enameled cast-iron Dutch oven, The Dutchess, as well as its colorful bakeware and glassware. The company’s name is inspired by cookbook editor Judith Jones and pays homage to New York City, where it is headquartered. In 2023, Meyer Corporation — one of the largest cookware companies in the world — acquired Great Jones. Meyer, a global cookware and kitchen appliance leader with (now) 16 brands under its umbrella, produces over 125 product collections distributed in over 30 countries. The still-family-run business boasts over 300 patents and a long history of premium and innovative kitchen brands such as Hestan, Ruffoni, Farberware, Anolon, Circulon, KitchenAid, Rachael Ray, and Anyday. The acquisition promises continued growth and opportunity for Great Jones as a subsidiary of Meyer.

About the Role:

Are you passionate about food media and content? Do you follow the likes of Hawa Hassan, Molly Baz, and Kwame Onwuachi? Are you excited to inspire others to explore the joy of cooking and baking at home? If so, keep reading!

Great Jones is expanding its marketing team with the addition of an experienced Brand Marketing Manager who will primarily oversee multi-channel content execution and report to the Brand Marketing Director. Brand and Growth marketing work hand-in-hand at Great Jones so familiarity with e-commerce and DTC brand marketing is a plus.

What You’ll Do:

• Collaborate closely with Brand Director and Growth Director to develop multi-channel creative assets for organic and paid media campaigns.
• Own and oversee execution for our multi-channel content calendar based on channel goals — this includes working collaboratively with agency and contractor partners on day-to-day operations for email, SMS, and organic social channels.
• Analyze appropriate brand metrics for all brand initiatives against KPI goals to evaluate and optimize key initiative
• Lead influencer strategies to drive new traffic and increase brand awareness, and organic reach, and support revenue goals.
• Support execution of brand and retail partnership campaigns and events, including collaboration campaigns, event planning, and execution.

Who You Are:

• Ability to work collaboratively in a cross-functional, remote team
• Strong communication and copywriting skills with relevant experience in email and SMS marketing
• A passion for food media and digital content – a high degree of comfort and competence with organic social content creation preferred
• 3+ years of relevant, hands-on experience in e-comm/DTC brand marketing, preferably in the food & beverage industry.
• Excels in a fast-paced, multitasking, “all-burners-on” environment, while focusing on the details of project management and execution.

What We Offer Includes:

• Flexibility for remote work (note: for this role, we will give preference to New York-based applicants)
• Budget for learning and development
• Medical and dental insurance for full-time employees

Diversity, Equity, Inclusion & Belonging:

Great Jones values diversity, equity, and inclusion, and we strive to create an environment where everyone can thrive and feel a sense of belonging. As such, we seek individuals of all backgrounds and experiences to apply for this position. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability (Great Jones happily accommodates disabled and/or neurodiverse candidates or employees), age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity at Great Jones.