Audience Strategist Jobs

The Wall Street Journal is seeking audience strategists to help define what we cover and how we cover it.
You will be working with a team of editors and journalists in the U.S., Europe and Asia to ensure our journalism engages our subscribers and reaches a wide audience in the most compelling way. The job has a broad scope and the pace of a digital newsroom.
You Will

• Work closely with our social and SEO team to monitor topics of interest, and help editors plan coverage accordingly.
• Be an active participant in news meetings, helping shape stories to meet the needs of our audiences.
• Champion use of data and analytics in the newsroom, preparing statistical reports and working with editors to monitor, meet and exceed our key performance indicators.
• Work closely with the editorial leadership team to develop audience strategy with dual focus: keeping our subscribers engaged and reaching new audiences.
• Regularly share audience learnings with the broader newsroom.
• Lead training on digital best practices and how to use data to inform coverage decisions.
• Shape the format of our journalism to tell stories in the most impactful way whether through text, live journalism, visuals, video and podcasts or other approaches.
• Look beyond the daily news cycle to identify and address opportunities across departments including coverage, audiences, operations, product, marketing.

You Have

• Comfortable with taking the initiative to surface challenges and opportunities, and the drive to develop and act on solutions.
• Data skills and experience using tools for web analytics. Experience with SQL, Python or other data-analysis languages is optional but an advantage.
• + 7 years experience digital newsroom experience including some combination of newsroom strategy, editing, production or digital project management.
• A strong understanding of and interest in the competitive landscape for digital news media.
• Track record of developing strong and trusting relationships, collaborating, and building consensus.
• Ability to communicate in writing and in person clearly, concisely and persuasively.
• Strong analytical skills, including the ability to find insights from data; create an easy-to-understand narrative from them; and deliver a plan to address the findings.

The position will be based in our New York office, reporting to the Head of Audience Strategy.
To apply, please submit a resume and cover letter explaining how you would approach the job.] Please contact [email protected] if you have questions.
The Journal’s reporters, editors, developers, and audio and visual journalists create important and impactful stories, firmly rooted in fact and adhering to the highest ethical standards. We report without fear or bias, and we maintain a proper sense of perspective, detachment and objectivity in our reporting.
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Reasonable accommodation: Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: NEWS/WSJ
Job Category: Editorial/Journalism
Union Status
Non-Union role
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 38270