Director, Amazon Analytics & Insights

Job Title:  Director, Amazon Analytics and Insights – LUXE Digital Accelerator

Division: Luxury Products Division

Location:  NY, 10 Hudson Yards, New York, NY 10001

Reports To: VP, Head of Amazon – LUXE Digital Accelerator

 

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.

 What You Will Do

The role of Director, Amazon Analytics and Insights will lead the Amazon Analytics team, tasked with accelerating brand sales on Amazon through data analysis and insights. This individual will lead the data driven approach to inform the strategy for all aspects of the sales planning, consumer, media, marketing, and operations.

To develop the strategies needed for success, this individual will ground themselves in a data-centric approach focusing on enabling the brands to be consumer first by taking analytical insights and applying them to consumer facing strategies. This individual will partner with the retail and brand teams to identify learnings and opportunities and transfer insights into actionable plans to drive incremental sales, consumer engagement, and ROI. The expectation is this individual will become an expert in Amazon analytics and 3rd party reporting tools used to enrich the data.

With a strong rigor in data supporting sales planning, content, CX, site merchandising, media and supply chain, this dynamic leader will partner cross functionally to accelerate this high growth business. We are looking for a consumer-focused, hands-on, analytical professional who is a skilled communicator and has a proven track record of building and developing analytics teams.

This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables.

Job Duties And Accountabilities

• Develop, measure and track the KPIs for success across the Amazon business and share insights with the cross functional teams, this leader should help further a culture obsessed with these KPIs and recommend the necessary levers to improve the business
• Responsible for leadership and oversight of weekly/monthly/quarterly/ad hoc reporting
• Define and uphold standards and processes for analysis & reporting, and ensure data integrity across all platforms
• Lead the Amazon reporting tool enhancements for LUXE in partnership with the CDMO team
• Understand cross channel impact and look holistically at brand and product performance across key retailers to understand the ecommerce ecosystem dynamics
• Deep understanding of how shoppers engage with the brands on Amazon and use that knowledge, produce actionable insights and develop the optimal fact-based strategy
• Monitor competitive landscape and market share on Amazon through 3rd party reporting tools and identify opportunities for category growth
• Oversee the Analytics and Insights team
• Support the growth on Amazon through data analysis and insights and execute a data driven approach for sales, consumer, media, search, content, and operations
• Be the expert for all questions related to Amazon Analytics, performance and industry benchmarks
• Partner with the Retail team to drive the test and learn agenda / RTO by defining KPIs for success, measuring performance, and sharing learnings and results
• Partner with the US Brand, CMO, Global CDO, International Digital Teams and other cross functional teams across L’Oréal globally to share analytics best practice and learnings

 

Key Challenges, Issues and Complexity 

This individual is analytical and has strong communication skills. This person will drive the analytics and insights for the Amazon channel for the portfolio of brands while also leading a team to support a rapidly growing business. This role must be able to synthesize the data to identify trends and build business cases and tell the story through the data. This role has continuous interaction within a matrixed business structure (Marketing, CDMO, GM, Finance, Operations) to coordinate work and deliver objectives.

The individual must possess the ability to pivot quickly as this function is in constant evolution and the landscape is changing by the minute. This person must embody the L’Oréal values of ‘test and learn’ and ‘fail fast’ to learn the dynamics of what makes the Amazon business unique.

This individual is excited to dig into the data and identify learnings and insights that will help the greater division and its brands identify risks and opportunities while developing strong cross functional relationships.

This individual has strong time management and prioritization skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment. This individual is also a proactive problem-solver, with the ability to anticipate obstacles and quickly generate alternate solutions/ideas.

Organization Structure and Key Working Relationships

Direct Reports

• Amazon Analytics Analyst

Job Dimensions

High growth Amazon business

Accelerating the sales on Amazon through data analysis and insights

Required Qualifications

What We Are Looking For:

• Strong projection & forecasting skills
• 7-10+ years working in an ecommerce analytics focused role
• Self-motivated, results and solution oriented, strategic thinker
• Experience working with retailers (Amazon is ideal but not required)
• Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to ecommerce and consumer analytics
• Must demonstrate strong analytical, critical thinking, and problem-solving skills
• Strong experience with using data to identify insights and developing an action plan
• College Degree
• Open to new ideas and actively builds networks to achieve goals
• Must be skilled at executing within tight timeframes with attention to detail and accuracy
• Must demonstrate solid experience in pulling, mining, and synthesizing data into stories
• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
• Highly organized with proven multi-tasking ability
• Advanced skills in Excel, data analysis and visual modeling (Tableau, Power BI, etc.)
• Experience in Amazon Vendor / Seller Central is a plus
• Ability to lead presentations with executive audiences and effectively analyze and translate data into actionable business plans
• Experience in building business cases to make recommendations
• Highly collaborative across different stakeholders in a matrixed environment

Preferred Qualifications

• Relevant Industry Certifications
• Advanced Degrees

 

What’s In It For You

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Mental Health & Wellness Programs
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Salary Range: $139,700-$199,100
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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