Consumer Insights Analyst Jobs

The Consumer Insights Analyst is responsible for developing, monitoring, and reporting on the success of the guest experience and its impact on Shake Shack’s perception and positioning in the broader fast-casual market. This role will manage our day-to-day guest experience index, including in-shack and digital touch points, creating an end-to-end view on the Shack guest experience. You will be responsible for identifying trends and insights from the continuous guest feedback Shake Shack receives across all guest touchpoints. Along with those responsibilities, this individual will support brand and market research initiatives to elevate the voice of the guest across all aspects of our business.

The ideal candidate will have a solid customer experience (CX) or brand experience (BX) background, understand research best practices, and have experience partnering with operators to develop best-in-class guest experience solutions. The ideal candidate also has a strong knowledge of Qualtrics (or similar survey & analysis tool), an ability to manage and synthesize complex customer & brand research data into actionable opportunities, familiarity with market research survey concepts, and a desire to unify customer and brand experience data to drive business change.

This role is a unique opportunity to join a dynamic team of analytical professionals that partner with Marketing, Operations, Finance, Technology, & Culinary teams to be the voice of the guest in all aspects of the business. This role will mix business acumen, technical capabilities, and relationship development to support key areas of Shake Shack’s growth plan.

Job Responsibilities And Duties

• Support all market & culinary research efforts, including survey development, analysis, and reporting, to improve understanding of Shack perceptions in the marketplace.
• Report monthly experience KPIs to operations and work to automate reporting where possible.
• Manage customer experience database and all relevant guest-facing surveys
• Create ad hoc analyses, including findings & actions, for business leaders to evaluate market and product opportunities.
• Work with innovation and hospitality teams to test changes to the guest experience and measure overall impact on NPS & sales.
• Use a hypothesis driven approach to drive qualitative and quantitative research as an individual contributor to inform cross-functional teams on key strategic opportunities.
• Support the development and management of end-to-end processes for creating primary research questionnaires, screener questions, analysis and reporting of results.

Knowledge, Skills, Abilities

• Intermediate- Expert level proficiency in Excel
• 2+ years of expert-level experience with Tableau and other BI tools
• Attention to detail, high emotional-IQ, and a strong ability to put yourself in the guests’ shoes.
• 2+ years of Alteryx experience preferred
• Desire to learn, support, contribute, and grow an analytical capability centered around the needs of the customer.
• Ability to turn raw data into actionable insights for operators and C-Level executives
• Experience working in a fast-paced, dynamic and Agile development lifecycle desired
• Comfortable working with large data sets
• Strong Qualtrics (or similar program) experience including survey and dashboard development
• Solid understanding of market research & survey techniques
• Experience with the restaurant industry is a plus
• 2-4 years + experience in data analysis, interpretation, and presentation using MS Office tools

Benefits Include

• Corporate Fitness Discount Programs
• Flexible Spending Accounts
• Medical, Dental, and Vision Insurance
• Choice of Global Cash Card or Direct Deposit
• 401K Plan
• Paid Time Off Program
• Referral Bonus
• Employee Dining Program
• Career Development
• Transit Discount Program
• Online Training Program

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy they we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

Pay Range - $82,410.00 - $105,110.00

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.