Analyst, Audience Strategy - Temp

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

About the Role

As an Analyst, Audience Strategy reporting to the Executive Director, Audience Strategy, you will promote the value of our audience to company partners and advertising clients by uncovering actionable audience insights. You will use several analysis and measurement tools to provide prompt in-depth reporting, analysis, and recommended solutions. You will participate in important business departments, working collaboratively with sales, strategy, planning, creative and more, contributing ideas and insights to benefit our work with major clients. You will play an important role in the team that helps sell the value of advertising to the New York Times audience.

Responsibilities

• Build relationships across the organization to distill research results and analyses
• Leverage proprietary and syndicated data to create analyses that position The New York Times to the marketplace and clients
• Understand the competitive landscape, advertising trends, and client need for advertising with an eye toward translating this information into specific, applicable research findings
• Mine internal and external databases to uncover custom insights and best practices to help shape advertising strategy and narratives
• Handle daily insights requests from partners and clients that range from analyzing reader behavior to determining composition of specific NYT audiences

Basic Qualifications

• 1+ years of experience in data analysis and storytelling, using knowledge of the digital marketing ecosystem and media business
• 1+ years of experience in syndicated media, data and audience measurement tools, such as MRI, Ipsos Affluent Survey, GWI, comScore, SimilarWeb, and Telmar
• 1+ years of experience using web analytics platforms, such as Google Analytics
• 1+ years of experience in advertising research or insights development – at an agency, research vendor, or brand

Preferred Qualifications

• Strong interest in advertising/media research and consumer insights

The annual base pay range for this role is between $70,000.00 and $80,000.00.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws, and will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.