Manager, Consumer Insights & Knowledge

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, SinfulColors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Position Overview
Revlon is looking for a Consumer Insights Manager to join our Global Marketing team to help drive our insights growth agenda across the Global Mass, Professional and Prestige businesses. Reporting to the Director, Global Consumer Insights, the Insights Manager will play a pivotal role in understanding our target audience, driving strategic decision-making, and shaping the future of our brand. This position requires a keen eye for market trends, exceptional analytical skills, creativity, and a deep understanding of consumer behavior in the beauty industry. By interpreting consumer data, you will work with the Director, Global Consumer Insights to provide actionable insights that directly impact our product development, marketing strategies and overall business growth.
This individual will build a strong network across the organization, and work closely together with cross-functional counterparts. This strategic partner will collaborate with the Global and Regional Marketing Teams, Research & Development, Product Development, and Legal teams to champion consumer-centric decision making in planning and developing the Revlon brands and portfolio strategy. This role will manage and execute custom research projects and will work with the Insights Director to translate these into key insights and recommendations for the brands.
Major Responsibilities
Work with the Director, Global Consumer Insights to…

• Collaborate with research partners to ensure that analyses “tell a story”, are accurate, clear, concise, and communicated with compelling connections to key business decisions and implications.
• Represent the voice of the consumer, generating and sharing fact-based insights across all aspects of the business including but not limited to: innovation, creative development, packaging, brand strategy.
• Manage market research agency partners (e.g, communicate research objectives, partner on methodology and approach, review questionnaires, gather required inputs from internal stakeholders etc.) to ensure quality deliverables, adherence to timelines and budget
• Develop a comprehensive understanding of the beauty market including identification of potential white space opportunities to support and enhance the innovation process.
• Define and implement learning plans for various stakeholders and initiatives.
• Develop and execute research plans with some autonomy to address business questions. Research methodologies may include but are not limited to: focus groups, ethnographies, 1-1 interviews, concept tests, package tests, claims tests, home use tests, creative & advertising tests, consumer A&Us, brand tracking.
• Stay current with new marketing research methods, techniques and services

Knowledge & Skills Required

• Strong analytical skills with proven ability to interpret data and develop a story / recommendation as the output of the analysis.
• Excellent written and verbal communication skills; experienced and comfortable communicating with senior-level leaders.
• Knowledge of beauty category.
• Supplier side research experience is a plus, but not required.
• Solid experience in designing and managing the full research cycle (e.g., briefing, scoping, survey design, data analysis, development of recommendations) across a broad array of primary market research approaches and suppliers.
• 5 years of primary research experience – beauty industry or CPG preferred.
• Client-side research experience is a must.
• Exceptional project and time management skills - has the ability to manage multiple projects with shifting priorities and deadlines.

Education

• Bachelor’s Degree required

The base pay range for this position in New York City is $90,000 and $125,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.