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- Director Of Business Development And Marketing
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Director Of Business Development And Marketing
Company | The Overlook |
Address | Charlton, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-06-17 |
Posted at | 11 months ago |
- Coordinate across the continuum with other Sales and Marketing Leaders to ensure consistency in overall branding, as appropriate, and to fully leverage opportunities across the Enterprise.
- Implement marketing plans staying within established timetables.
- Continuously review and evaluate plans for effectiveness and adjust as needed to reach desired results.
- Identify and leverage The Overlook Home Health Care and Hospice core strengths and market differentiators.
- Prepare actionable and measurable marketing plans, identifying priorities, timetable, staffing, and required investments.
- In conjunction with the Overlook Executive Director of Home Health Care and Hospice Develop and implement a comprehensive marketing and sales strategy to support The Overlook’s Home Health and Hospice Care strategic growth plan.
- Identify market weaknesses and develop plans to address those weaknesses.
- Develop and maintain relationships and partnerships with high level executives/influencers in health care facilities, systems and communities, as well as other potential referral partners and industry intermediaries to meet business goals
- Outline key sales and marketing objectives and develop projections.
- Organize and lead an internal support team, as needed (leveraging existing staff) to support the implementation of the developed marketing and sales plan(s).
- Support Account Managers/Liaisons in cultivating strategic relationships through phone calls, in person visits (when safe), presentations and other appropriate mediums to increase referrals and revenue.
- Lead relationships with key partners to ensure Account Manager/Liaisons are effectively selling our services.
- Drive results through effective goal setting, sales forecasting and pipeline management.
- Create a Team culture that embodies The Overlook Culture of Excellence and our Guiding Principles.
- Ensure maintenance of accurate records of sales and prospecting activities in Overlook’s CRM.
- Lead, supervise, develop and provide direction to Marketing Managers, Account Managers and Liaisons.
- Embrace technology and data to scale growth and operations.
- Motivate Account Managers/Liaisons to achieve growth, performance and quality through communication, education of best practices, mentorship and coaching.
- Be responsible for overall Overlook Home Health and Hospice Care brand development and brand management including our online presence, marketing messages, marketing materials, etc.
- Monitor and manage The Overlook Home Health and Hospice Care online platforms (website, social media pages) for effectiveness (SEO, lead generation/conversion, etc.), and facilitate needed updates/improvements.
- Experience setting and implementing marketing and business development strategy, including social media, translating to actionable and measurable plans, and delivering growth results.
- Computer proficiency with the Microsoft Office suite, as well as the ability to learn new applications; experienced in the use of relationship management tools for tracking leads
- Excellent written and verbal communication skills, as well as the ability to facilitate small-group presentations
- Previous sales experience and successful track record in identifying and building relationships to drive business results
- Excellent customer service and interpersonal communication skills, as well as a deeply ingrained passion for seniors to successfully nurture relationships
- At least 5-years of proven sales leadership experience in marketing and sales management positions in senior care, in the Home Care and Hospice industry or other directly adjacent sectors including home assisted living, long term care, care coordination, etc. - required
- Bachelor’s Degree - required
- Proven ability to effectively handle multiple priorities with exceptional organizational and time management skills
- Integrity: saying what you mean, meaning what you say (in action and words), even if it hurts you personally or professionally
- Respect for Individual Choice: empowering and supporting others in their Self-determination for health and well-being, as they define it
- Creativity/Innovation: thinking wildly, planning accordingly
- Compassion: understanding and empathy for others
- Grace: putting people at ease, without compromising performance or outcomes
- Short + Long Term Disability, Life Insurance
- Employee Assistance Programs
- Medical, Dental, and Vision Insurance
- Tuition Reimbursement
- Vacation, Sick, Holiday Time + Floating Holidays
- Free Daily Lunch on
- Travel Reimbursement
- Professional Development
- Solid Track Record of Promoting
- Flexible Spending and Health Reimbursement Accounts
- Campus
- Plenty of Free Parking
- Team Members from within
- Access to Fitness Center, Pool, and Onsite Massages
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