Director Of Marketing La Roche Posay For Offline + Online + Outdoors & Partnership

JOB DESCRIPTION: Director of Marketing for O+O+O & Partnerships 8.1.2023

DIVISION: LDB

BRAND: La Roche Posay

REPORTS TO: VP Marketing

LOCATION: Hudson Yards, NY

ROLE AND RESPONSIBILITIES:

The Director of Marketing for Offline + Online + Outdoors & Partnership will play a key role in building our O+O outdoors strategy for the US and will lead our brand partnerships of today & tomorrow.
This role will report to the VP of Marketing & Digital for La Roche-Posay.

JOB RESPONSIBLITIES

You will drive the end-to-end O+O+O & partnership marketing strategy for La Roche-Posay US. Partnering with your peers & leaderships, you will develop & execute the marketing strategy for a broad spectrum of experiential programs & partnerships with a 360 approach. This position requires a hands-in experience individual with a good balance of marketing, eventing, strategic & collaborative competencies.

Build our O+O+Outdoors department within La Roche-Posay US

• Establish a creative environment for LRP to show up to eventing and ensure best in class execution and strong partnership relationships.
• Work to find synergies with DMI’s priorities to get support from global to support US
• Develop and lead the brand’s narrative and calendar for 360 activations of Outdoor Activations, with a focus on influencer advocacy, online, paid media, and internal engagement
• Lead cross-functional execution of all communication activation including paid media, events, influencer, media relations, and PR.
• Develop and lead the brand’s strategy for outdoors and identify the key relevant partners to work with.

Core KPIs

• Accelerate brand awareness and favorability
• Track & meet relevant KPIs within the US LRP Frame in “Act For Good” and “More Consumers”
• Build meaningful partnerships to expand our footprint in the outdoor space through sun safety & SOS (more protection, more detection)

QUALIFICATIONS AND EDUCATIONAL REQUIREMENTS

• Consumer insights analysis and new test development
• Passion to make a positive impact
• Travel: 10%-15% of the role
• Experience in full 360 campaign activation and campaign budget management
• Ability to consider and interpret multiple perspectives and funnel through the lens of the brand
• BS BA Degree in Marketing, Business or related field
• 10+ years of experience in marketing/social or brand advocacy
• Proficient in Excel, PowerPoint, Word & Outlook. Experience on creative platforms also useful (Photoshop / Canva etc)
• Experience with creative, content, production, or social agencies
• History of content production (lo-fi and hi-fi)

Salary Range: $139,700 - $199,100 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Mental Health & Wellness Programs
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)