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- Global Marketing Communications Manager
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- Global Communications Associate
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Director Global Communications | Global Beauty Company
Company | Randstad |
Address | New York, NY, United States |
Employment type | CONTRACTOR |
Salary | |
Category | Retail Luxury Goods and Jewelry |
Expires | 2023-05-10 |
Posted at | 1 year ago |
JOB SUMMARY:
We are seeking a Director for the Global Communications team for a reputable beauty brand located in New York, NY. This position involves supporting VP with global PR planning and
execution of strategies that drive the overall business objections for the brand around the world. This role is temporary starting in June 2023 lasting for approximately 6 months, helping to cover a parental leave. The role will be operating off a hybrid schedule on-site 3x per week.
DIRECT RESPONSIBILITIES:
- Work with Director of Global Events to organize Global Events, Regional Events, PR Manager Meetings, Brand Conferences.
- Work with VP to create global communications brand strategies, including existing and new launches, to help drive consistent communications efforts globally.
- Create compelling and targeted traditional and digital strategy dossiers, press materials, communication toolkits, event materials, pitch letters, Q&As, scripts, creative delivery recommendations and internal communication materials
- Work with team members to develop alternative methods of visibility (beyond product launches) to maximize opportunities for the brand
- Manage PR Administrator to produce monthly reports, as well as the global planning grid for new and existing launches, new asset creations, press releases and markets samples, to provide the markets with tools to effectively communicate the brand image globally and drive innovation.
- Always work to foster a collaborative and cooperative environment of open communication, best practice sharing and productivity
- Execute one meeting with each Region each month and report to VP (weekly) and Regional team (monthly) in status.
- Support the regions to build strong key press, VIP and Influencer partners. Offer extensive, broad-ranged point of view and experience across a variety of media channels and markets (e.g. traditional, digital, social, China, etc.,.)
- Assist with organization and planning of international press and Influencer visits to New York.
- Work with VP to develop talent and capabilities around the world and help the local PR teams reach their highest level of contribution.
- Gain support from Global Leadership Team, the Regionals as well as Brand Managers on PR priorities, budgets and programs.
- Help manage internal and external spokespeople, including strategy, messaging, media training and appearances.
- Work with VP to ensure the proper reporting metrics are followed for all key initiatives and programs.
- Develop compelling press and influencer programs/events to deliver high-potential media impressions and amplify brand affinity
- Support Regional Marketing and PR Managers from all international markets in all manners to help them secure and deliver qualitative and quantitative best-in-class, impactful results for traditional and digital press
- Present programs at internal meetings that align the team with the brand vision.
RECOMMENDED REQUIREMENTS:
- Understanding of digital communications and social media imperative.
- Must have the ability to appreciate other cultures, and an understanding of the beauty industry, fashion trends and pop culture.
- 8+ years public relations/communications experience in agency or in-house.
- Solid organizational skills, visual skills, ability to prioritize and strong attention to detail.
- Excellent written and communications skills are paramount.
- An understanding of fashion and beauty trends and new technology a plus, as is international experience and foreign language capability.
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