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Director, Crm Marketing Jobs
Company | Golden State Warriors |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Spectator Sports |
Expires | 2023-10-11 |
Posted at | 8 months ago |
About The Position
- Partner cross-functionally with organizational partners (Ticketing, Corporate Partnerships, Brand, etc.) to create and deliver integrated campaigns
- Ensure compliance with all relevant regional legislation (e.g., CCPA)
- Establish and deliver SLAs (Service Level Agreements) for supported brands and business functions
- Work with Product and Web teams to implement and improve the necessary tools and systems to achieve CRM vision
- Manage growing email database and ensure best in class delivery
- Drive channel strategy to engage fanbase in meaningful ways that improve retention and deliver revenue growth (including channel strategy for email, in-app push, and SMS)
- Define and implement new functionality and product offerings to increase performance
- Collaborate with Ticketing and Analytics teams to deliver a full-funnel customer communication plan that identifies and nurtures our best leads and optimizes resource allocation
- Routinely audit user practices to ensure compliance
- Develop direct reports and full CRM team
- Provide business partners ongoing performance analytics and data on CRM campaigns
- Other duties as assigned
- 7+ years of digital marketing experience, including senior level experience in CRM; experience hiring, managing, and developing a team of 3+ employees
- Bachelor’s degree, preferably in marketing, or equivalent experience
- Experience working with complex data warehouses; SQL experience preferred
- Ability to prioritize and balance multiple projects in a fast-paced work environment
- Experience defining targeting strategies that drive results
- Strong data and analytical skills; ability to utilize and interpret data and analytics to quantify and improve marketing results
- Proficiency in Microsoft Office Suite; familiarity with CRM platforms (preferably Adobe) and website analytics tools
- Experience building full-funnel campaigns that involves collaboration with a sales organization; B2C and B2B experience preferred
- Excellent written and verbal communication, customer service, attention to detail and resolution skills
- Ability to build positive relationships with clients and peers at all levels within the organization
- Employer 401K match
- Vacation, Summer Half-Day Fridays and a generous paid time off plan for pregnancy and parental leaves
- $144,000 - 153,000 + Bonus
- Warriors home tickets, team store discount and more!
- Comprehensive Medical, Dental and Vision benefits for employees and dependents
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