Marketing Intern Jobs

About Yami:

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Job Summary:

This role is responsible for engagement & retention campaigns across multiple channels including email, push notifications, SMS, and in-app messaging. In this role, you will oversee the execution of lifecycle marketing initiatives from conception, deploying, testing, and insights to optimization. If you’re passionate about building data-driven & robust marketing programs with a customer-first mindset, we want to hear from you.

Job Responsibilities:

• Own performance tracking and reporting for all lifecycle channels
• Work closely with the ESP provider to provide & clarify requirements for the development team
• Work with the Development Team on maintenance & ongoing improvement of web analytics as well as tagging methodologies
• Manage marketing automation to ensure accuracy & effectiveness
• Proactively identify opportunities for improvement & keep track of the customer lifecycle-based behavioral data analysis
• Execute strategic channel programs including email, push, SMS, in-app marketing, and promotional campaigns that drive revenue growth & engagement for launches, promotions & cross-sells/up-sells
• Design and conduct A/B & multivariate testing to deliver insights including subject lines, creative content, cadence, segmentation, and timing

Qualification (Required):

• Bachelor’s degree in Business, Marketing, Communications, or related field and/or related fields.
• Ability to work in a fast-paced, dynamic environment with tight deadlines
• Experience with analytics tools (e.g, Google Analytics, Tableau, GTM)
• Bilingual in English & Mandarin
• A customer-first mindset when approaching projects
• Knowledge or Experience in segmentation, targeting, automation, and A/B testing
• Knowledge in customer conversion, re-engagement & retention strategies
• Strong excel & essential SQL skills with HTML proficiency
• Execute a vision through consensus building, negotiation, and data-driven persuasion
• A proactive approach to problem-solving & fervent attention to detail
• 0-1 year experience in developing lifecycle programs (email, push, SMS, in-app, site, etc.) in an enterprise-grade ESP preferred

Qualification (Preferred):

• E-commerce or online retail experience
• Familiarity with Asian brands
• Experience in working with development teams, project management, and agile marketing
• Experience in Iterable