Digital Marketing Analyst (Remote)

Location: Remote
Job Type: W2 contract
Compensation Range: $25.00 - 25.75 per hour
Duration: 12 months

Our client is seeking a highly analytical and data-driven Digital Marketing Analyst to join their team. In this role you will be responsible for providing actionable insights and recommendations to support marketing initiatives and drive business growth. The position will require a deep understanding of marketing data and the ability to apply statistical methods and data analysis tools to derive insights from complex datasets.
Responsibilities:

• Work with company's Advanced Analytics team to enable predictive and prescriptive analytics.
• Maintain awareness of competitive information and industry trends to provide context of website performance.
• Data blending, modeling and visualization in Power BI.
• Maintain Key Performance Indicators (KPIs) for all levels, from executive dashboards through detailed reports.
• Analyze marketing data using Adobe Analytics and Google Analytics to provide customer insights to support data-driven business decisions.
• Provide data-driven insights on the complete customer lifecycle, identifying points of friction and have a voice in recommended solutions.
• Apply user session tracking for improved User Experience (UX) insights.

Qualifications:

• Power BI a significant plus.
• Experience level: Entry Level
• Adobe Analytics and Google Analytics.
• Proficient with Python, SQL and familiarity with other programming languages.
• Skills:
  • Digital Marketing
  • SQL
  • Python
  • Data Analysis
  • Google Analytics
• Python
• Google Analytics
• 2+ years of professional experience reviewing, cleaning, and structuring data for analysis; experience with advanced analytical techniques, such as regression and cluster analysis, a significant plus.
• Working knowledge of statistical concepts that impact the accuracy of data analysis (for example: significance testing, sampling methodologies, and using sample weights).
• Digital Marketing
• SQL
• Education: Bachelors (required)
• Data Analysis
• 2+ years of professional experience (or equivalent) involving data mining, analysis, and reporting.

JOBID: 1007285