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Digital Marketing Specialist - Bibles | Remote

Company

LifeWay Christian Resources
Address , Remote
Employment type FULL_TIME
Salary
Expires 2023-07-22
Posted at 11 months ago
Job Description
Overview:
Do you have a passion for the Word of God and experience in designing engaging, effective digital marketing campaigns? Lifeway is looking for a Digital Marketing Specialist to support our Bibles Publishing Team!

In this role, you'll design and execute multi-channel digital marketing campaigns. You'll be a key player as we seek to create a world class experience for customers exploring bibles on Lifeway.com, as well as through other online partner sites.

Learn more about Lifeway Bibles

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote

Responsibilities:
As a Digital Marketing Specialist supporting our Bibles Publishing team you will:
  • Facilitate clear marketing direction, audience focus, team collaboration, budget management, contractor management, agency management, and adherence to value propositions and message consistency during the development and implementation of campaigns.
  • Some travel and in-person event attendance required
  • All digital strategy for email, social, sms, paid search, and digital ads
  • Project management of
    • photography and video creation,
    • website and landing page updates
    • Amazon carousel and A+ pages
    • proprietary and 3P strategy for Lifeway.com
    • all digital strategy for email, social, sms, paid search, and digital ads
  • Oversee digital marketing strategy for Holman Bibles and Reference, the Christian Standard Bible (CSB) on Lifeway.com, Amazon.com, and other channels, as needed
  • Oversee all digital work, equipping other teammates and agencies to execute digital strategies.
  • Continuously grow more knowledgeable about the church, publishing industry, the ch(users) we serve, and marketing best practices
  • Collaborate with leadership, agencies, graphic designers, and other marketing professionals to improve the strategic plans
  • Photography and video creation,
  • Help maintain cohesive and consistent marketing approaches with retail, church, trade, individual and industry channels for all assigned projects
  • Amazon carousel and A+ pages
  • Proprietary and 3P strategy for Lifeway.com
  • Website and landing page updates
  • Execute all needed elements for marketing plans including email, asset creation, social strategy, and other key items
  • Manage applicable budgets, evaluate the return on investment from all marketing strategies, adjusting strategies based on learning
Qualifications:
Education
Bachelor's Degree in Marketing, Communications, Business, or similar program
  • Experience coordinating projects and prioritizing objectives, preferably in a marketing environment
    • Budget management strongly preferred
  • 2 years of digital marketing experience in a coprorate, agency or ministry environment
  • Knowledge of Bibles and biblical resources and/or a commitment to ongoing learning in this area
  • Budget management strongly preferred
  • Member of or attending an evangelical Christian church