Director Of Digital Marketing

Director of Digital Marketing

Full-Time Remote

DEPARTMENT: Marketing

REPORTS TO: COO

SUMMARY:

The Director of Digital Marketing is responsible for overseeing all aspects of Publishing.com’s digital marketing efforts. They will lead, manage and hold the marketing team accountable for meeting deadlines and reaching their goals & KPI’s. They will work closely with other senior leaders to develop and implement the company’s overall digital marketing strategy. The Director of Digital Marketing is also responsible for developing new digital marketing initiatives or campaigns, as well as analyzing the performance of existing ones. This can include everything from tracking the number of clicks on an ad to measuring how many people visited a website after seeing a digital ad. The Director of Digital Marketing should bring years of experience and best practices used in Digital Marketing.

ABOUT US:

Publishing.com is an online education company, founded by Rasmus and Christian Mikkelsen, that gives regular, everyday people the education and tools they need to create consistent streams of passive income by selling books and audiobooks on Amazon and Audible. We are a team of 55 with over 30,000 paying customers and over $80 million in revenue in just a few years. Our book, The Freedom Shortcut is also a Wall Street Journal Bestseller and is a great introduction to how anyone can find financial freedom through publishing.

WHY US:

At Publishing.com, we are committed to living out our mission and core values every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. But don’t take our word for it - Employee Testimonials.

• A competitive compensation plan with opportunity for advancement.
• 401(k) plan with company match after 12 months of service.
• Generous and flexible paid time off.
• Work-life balance by working 100% remotely from anywhere.
• 100% paid medical and life Insurance for employees. Plus, an option to add dental and vision insurance coverage. Employees also have the option to elect insurance coverage for their immediate family members.
• Paid holidays and sick days.

OUR MISSION

Over 30,000 people around the world are creating financial freedom for themselves through our online programs. We teach everyday people how to leverage the fast-growing audiobook industry using Audible so they can fund their vacations, pay off their debts or even spend more time with their family. Our mission is to help as many people as possible achieve that extra level of happiness that they never thought possible. By making our training as great as it can be, filling our team with expert coaches and motivators, and constantly innovating solutions within the publishing sector, we move one step closer each day.

OUR CORE VALUES:

At Publishing.com, we thrive on the following core values, and we only hire candidates that exhibit the following:

Student Obsessed

Doing whatever it takes to help students achieve their goals because student success is our success.

Work Hard, Stay Humble

Never settling and always looking for ways to improve, including ourselves.

Great Freakin’ Attitude

Having a positive attitude that lifts and inspires people around you.

RESPONSIBILITIES:

• Maintaining current best practices and successful techniques in our industry to implement into our marketing strategy.
• Managing the members of the marketing team to produce the best ads that align with company goals and objectives, by leading and then holding them accountable for results.
• Developing a digital marketing strategy that increases sales by attracting new visitors.
• Analyzing data to identify trends and determine how to improve performance of campaigns.
• Monitoring ad campaign performance on a daily basis to make sure the results are high and if not, determine what changes need to be made to improve results.
• Identifying and implementing new technologies for use in digital marketing.
• Strategizing, planning and implementing effective marketing messages for ad campaigns across digital channels such as social media, email, paid advertising, and website content that increase conversions and drive sales.
• Strategizing, developing and improving the digital marketing strategy to increase customer acquisition and make the funnel more streamlined and less expensive.

REQUIREMENTS:

• Minimum 3+ experience using marketing analytical tools, interpreting data and adjusting digital marketing strategies accordingly.
• Must have 3+ years of experience using Click Funnels.
• Must be able to communicate effectively and clearly with all stakeholders.
• Minimum 3+ years' experience in paid advertising required.
• Minimum 5+ years of experience in recruiting, training, and managing a team of talented marketing professionals.
• Must have experience managing $15MM ad budgets.
• Minimum 5+ years' experience working in digital marketing roles required.
• Must have 3+ years of experience in internet marketing space.
• Minimum 5+ years of proven & successful experience in increasing sales through digital marketing required.

SUCCESSFUL CANDIDATE RESULTS:
A successful Director of Digital Marketing would be expected do the following during their first year:

• Utilize & stay up-to-date on industry trends and best practices: A successful Director of Marketing should utilize and stay up-to-date on the latest trends and best practices in the industry.
• Build and lead a strong marketing team: The Director of Digital Marketing should work to build a strong marketing team that can execute the marketing plan effectively. This involves recruiting, training, and managing a team of talented marketing professionals.
• Leverage data and analytics: The Director of Marketing should use data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions. This includes analyzing website traffic, social media engagement, lead generation, and conversion rates.
• Conduct a thorough assessment of the company's marketing strategies and goals: The Director of Digitial Marketing should assess the current marketing strategies, campaigns, and messaging. This includes understanding the company's brand positioning, target audience, and competitor analysis.
• Foster cross-functional collaboration: The Director of Digital Marketing should work closely with other stakeholders within the company to ensure that marketing efforts are aligned with overall business goals. This includes collaborating with sales, operations, product, customer support and community teams.

Publishing.com is dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out - we encourage everyone interested in joining us to apply.

Publishing.com Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, Publishing.com Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location we have employees in. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

In accordance with federal civil rights law, civil rights regulations, and policies, Publishing.com is prohibited from discriminating on the basis of race, color, national origin, sex (including gender identity and sexual orientation), religious creed, disability, age, political beliefs, or reprisal or retaliation for prior civil rights activity.

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