Digital Content Specialist Jobs

Role: Digital Content Specialist

Location: Remote

Any visa

Job description:

oProvide ongoing content support related to both new and existing written content.

oSupport the creation of SEO-optimized content forParts.Cat.Comper business needs;edits content as required.

• Collaborate with teams across eCommerce, Product Information Management (PIM), Marketing, and industry partners to support Caterpillar’s part search strategy
• In Lucid works, managing indexing, querying, collections, relevance, analytics (including experiments), and other system related tasks.
• In Predictive Merchandiser, optimizing various types of rules, rewrites, templates, and analytics dashboards).
• Effectively communicate specific issues and challenges that need to be resolved in order to achieve the expected search results.
• Work cross-functionally with internal business partners to understand content needs.
• Understand and configure data flows from external sources to Lucid works (some JavaScript may be required) to tune search, create facets, maintain categories and more.
• Identify improvements and support documentation creation to support more efficient processes in the area of search and content management
• Deliver accurate and relevant search experiences by effectively managing our Lucid works Search Engine.
• Tracks and communicates on identified issues and requests by providing updates on the item and confirming final resolution

Education & Experience Required:

• Four-year bachelor’s degree preferably in Marketing, Communications, or related field and 6-8 years of overall work experience

Technical Skills

·4+ years experience supporting onsite search through merchandising

• Experience with tracking data, such as Google Analytics
• 2+ years experience writing web or technical content as a digital content producer
• Experience working in Lucid works or other onsite search engine
• Experience with a PIM (Product Information Management) System
• Strong analytical skills; ability to analyse data, draw conclusions and translate them into insights and recommendations.

• Excellent writing and editing skills with strong attention to detail
• Lucid works Predictive Merchandiser certification
• Strong skills in the Microsoft suite of products, especially excel in order to easily manipulate data
• Desire to continually learn, research, and evolve based on changing SEO strategies and various behaviours of online search engines while considering global differences
• ECommerce Retail experience
• SEO - Experience using keyword research tools to extract insights and actionable data

Soft skills :

• Strong in grammar
• Ability to track multiple tasks; action items oriented
• Attention to detail
• Excellent communication skills