Chief Marketing Officer (Cmo) - Remote

Our client is a health-centric organization that prides itself on over 20 years of industry expertise and vast relationships across the nation. They specialize in mass marketing and distribution of unparalleled unique product offerings to the healthcare industry.

They are currently seeking a Chief Marketing Officer (CMO) to join their growing team. This role can sit remotely anywhere in the US and will have a strong base salary, bonus and benefits.

As the CMO, your daily duties will include:

• Testing – in current channels (ad creative, copy, new campaign types, new audiences, early access for loyalty), exploring new channels (TikTok, podcasts, etc.), reporting, iterating
• Strong understanding of and familiarity with Google Analytics
• Weekly / monthly / yearly forecasting and actualizing by each marketing channel
• Execution on all initiatives— balance time to speak with vendors, select vendors, handle strategy, testing, and reporting for each item on the roadmap
• Yearly budget prep and breakout for channels, headcount, and testing
• In-depth sale recaps – main takeaways, channel takeaways, creative performance review
• Selecting and on-boarding new vendors
• Build roadmaps for marketing and email – timing and costs
• In-depth weekly / monthly reporting for all marketing channels including WoW, YoY, analysis with KPIs and creative performance by channel
• Managing invoice approvals and expensing / closing out monthly actuals

Channel Management:

• Affiliates – managing commission rates, publishers in the program, building seasonal and sale text links, managing exclusives and TM+ rights and partners + building liquidation tests
• SMS – managing content / strategy, building campaign
• SEO/SEM – work with agency to make backend changes, write/approve copy, QA, strategy for SEO page creation, redirects, orphaned pages, hyperlinking copy, nav changes
• Paid Search – adjusting budgets, feed management, writing ad copy, updating bids, strategy for future bridal testing and sales
• Paid Social – checking daily ROAS, building ads, building segments, testing email acquisition on Instagram and Pinterest
• Push notifications
• Email – daily approving emails, managing calendar and agenda, building segments and roadmap for all future testing and strategy + managing all loyalty communications + all triggers (flows) and their logic for sending

As the CMO, your background should include:

• Highly proficient in Google Suite, Adobe, Shopify experience preferred
• Solid knowledge of online marketing tools and best practices
• BA, BS or other new media/digital marketing related degree desired
• Familiarity with messaging loyalty program incentives via marketing channels + growth strategy
• Must have knowledge of General SEO knowledge to help guide priorities
• Minimum 12 years of related marketing leadership/management experience
• Strong in analysis, forecasting, testing, and use of KPIs
• Must have strong knowledge of Google Adwords, Google Analytics
• Familiarity with web design and HTML/CSS coding preferred
• Extremely proficient with MS Office applications including Word, Excel, etc.
• Facebook/Instagram Ads Manager

If you're interested in this awesome opportunity, please apply today!