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Brand Marketing Specialist Jobs
Company | COS |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-07-01 |
Posted at | 11 months ago |
Company Description
- Establish short- and long-term strategic marketing objectives of the Regional business together with Regional PR & Marketing Manager and the wider cross functional commercial and Global team s
- Support new product campaigns by establishing opportunities to drive awareness and activations in stores and with partners
- Deliver the marketing strategy supporting new store openings and new market launches
- Work with PR & Marketing Manager and Digital Marketing Lead to research and define best possible media partners to support brand awareness growth
- Work together with Area Teams on their business needs, to develop a reasoned marketing strategy that is targeted to local markets
- Co-create and oversee the customer centric marketing strategy across our North American stores & online with a keen focus on key locations
- Test new media and new ways to reach new potential customers
- Influence and co-create the North America Regional commercial plan, ensuring COS delivers relevant activations and events for Key Cities
- Build customer communications and activations to drive footfall and convert customers with a 360 Omni approach
- Plan and administrate required costs for store activities, advertising campaigns and media partnerships, as well as advise on annual budgets within relevant areas, follow up on the project level and secure a return on investment
- Provide consumer insights to refine market requirements for products or locations, opportunities for growth and local marketing activity, initiating ideas to further build brand awareness
- Collaborate with the PR & Marketing Manager and the Regional Sales Manager to define the marketing strategy for local key markets
- Collaborate with the Digital Marketing and Ecommerce Leads to ensure Brand Marketing activities cater to both the physical and digital consumer
- Maintain the commercial go to market calendar and ensure alignment of activity plans with other departmental plans, especially the wider Marketing, Visuals and Design teams
- Event and experimental marketing experience
- Experience leading a retail marketing strategy, either in-house or agency
- Strong collaborator with the confidence to manage upwards
- Market knowledge across media buying - digital and static
- Highly organised and deadline orientated
- Ability to work on multiple projects with efficiency and dedication.
- Plus, additional Voluntary Benefits.
- Commuter Benefits, Health, and Dependent Care FSA.
- Employee Assistance Program
- 25% Staff Discount
- 401K
- Annual clothing allowance up to $1240 per annum
- Medical, Pharmacy Vision and Dental Coverage
- Vacation, Wellness, Holiday, and Parental Pay
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