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Manager, Brand Marketing (Hybrid Nyc)

Company

Constellation

Address New York, NY, United States
Employment type FULL_TIME
Salary
Category Advertising Services,Technology, Information and Internet,Marketing Services
Expires 2023-08-22
Posted at 9 months ago
Job Description
About Constellation


Constellation is a global, NYC-based SaaS company that’s seen exponential growth since its founding in 2016. Inventing the world’s first and only creative marketing technology made for highly regulated industries, our end-to-end compliance solution features built-in verticalized engines designed to streamline the creative process for Fortune 500 companies in Auto, Pharma and Banking—with an automated solution that scales both creative and the regulatory approval process.


Constellation was named the 65th Fastest-Growing Private Company in America, the 10th Fastest-Growing Women-Owned Private Company, and the 7th Fastest-Growing Marketing & Advertising Company by Inc 500. In 2022, our platform won the Digiday Technology Award for Best Marketing Automation Platform.


About The Role


The Manager, Brand Marketing will serve as a co-owner of marketing activities promoting Constellation across a range of channels. As Manager, Brand Marketing, you will be the steward of Constellation's renewed branding, own the brand both visually, & work with the Director of Growth Marketing to ensure it's represented, maintained, and elevated in any and all formats of communication - internally and externally. You will be responsible for maintaining and elevating the brand voice, tone, design, and signage associated with our renewed branding. You should also be well versed in tools such as Keynote, Powerpoint, Google Slides, and most importantly, Adobe Creative Suite.


You will also manage external and internal communications such as social media (paid and organic), email campaigns, website content such as landing pages and blog copy, paid search, events, and more. The function of this role is to assist the sales team in driving leads, enhance Constellation’s public profile, and attract quality candidates to apply.


  • Develop an overarching communication strategy for the firm, helping to project manage its execution, coordinate associated budgets, and track KPIs
  • Own email marketing campaigns and define A/B test various points of the funnel, including subject lines, templates, cadence, time of day, etc, and report key KPIs
  • Concept and create (or oversee the creation of) social media content for use in paid and organic campaigns on Facebook, Instagram, Twitter, TikTok and Linkedin
  • Develop and own product positioning, segmentation, messaging, and value propositions for Constellation’s platform
  • Manage day-to-day communication and social media for clients
  • Craft impactful sales collateral (one-sheeters, decks, etc.) across various channels (email, web copy, events, etc.) to arm the sales team to effectively deliver Constellation’s value proposition to clients and prospects
  • Assist with other company or client projects as needed (inclusive of internal newsletter)
  • Work collaboratively with Constellation’s Growth and Customer Success teams to generate product insights and client case studies that communicate the platform value
  • Plan, write, and copy edit written content for distribution across the firm’s various marketing channels
  • Manage contractors and creative team to deliver on a broad portfolio of marketing initiatives
  • Co-manage external PR team and develop effective press materials such as pitches, press releases, op-ed articles, and case studies media kits


Job Requirements


  • Eye for design in order to ensure we uphold a cohesive brand look and feel across channels
  • Proficiency in Mac computers, Office Suite and Keynote required. Adobe Suite, Facebook and Google ads, and Google Analytics experience a plus.
  • 1 - 2 years of experience in digital marketing in an agency, brand, or production capacity
  • Desire to wear many hats, work with many different teams and functions, and work in a fast-paced tech startup environment
  • Bachelor’s degree preferred in Communications, Marketing, Advertising, Writing, Business, or related field
  • Exceptional written communication abilities (with writing samples to share)
  • Creative abilities to concept campaigns and execution ideas across channels


Other Job Information


This job description is not all inclusive. Constellation reserves the right to amend this job description at any time.


Benefits At Constellation


  • Competitive 401k plan with company match
  • Wellness programs and other employee perks
  • Commuter and Parking Benefits
  • Hybrid work environment
  • Flexible PTO
  • Catered lunches & free snacks and beverages
  • Paid Family Leave
  • Comprehensive Healthcare, Dental, and Vision coverage
  • Casual in office dress code


Diversity & Inclusion


Constellation is an Equal Opportunity Employer, committed to providing a diverse and inclusive environment. Here at Constellation we don't discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law.


If you need an accommodation during any part of the interview process, due to a disability, please let your dedicated Talent Partner know.


Compensation Package


New York Pay Range: $60,000-$80,000 + Bonus