Associate Category Manager - Retail

BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.

BODYARMOR is looking for an Associate Category Manager – Retail to join our team.

Responsible for supporting Bottler and Channel specific selling strategies and Retail Execution at BODYARMOR. This role leverages our various knowledge sources and systems to provide robust and fact-based insights that influence decision making with KO Bottler stakeholders, as well as Bottler-Led customers. The ultimate objective of this role is to be a strategic partner to BODYARMOR Bottler Sales by providing them the strategic guidance, tools and support they need to overachieve against their sales goals. This role will report to the Director of Category Management, Insights and Reporting.

RESPONSIBILITIES:

Strategic Partnership and Leadership

• Strategic participant and major player in national account & large regional account annual line review and Top to Top objective setting, meeting preparation, deck development and in-person meeting participation. Provide fact-based thought leadership to influence strategic and tactical decisions for customer planning and execution.
• As part of meeting preparation, lead process to maximize category and BODYARMOR sales through assortment optimization, days on hand analysis and regression modeling culminating in a retailer specific planogram recommendation reflecting look of success.
• This position plays a critical role during key customer meetings not only as the primary presenter, but to bring a category first mentality and made recommendations based on best practices from similar customers on how BODYARMOR helped retailers achieve their goals.
• As part of meeting preparation, find compelling fact-based insights to support a story line culminating in recommendations that highlight benefits for the retailer and shopper while supporting BODYARMOR corporate objectives. This process will leverage a wide variety of insights tools including scan consumption, shopper panel, depletions, assortment/planogram software and proprietary CATMAN tools.

Category Analytics

• Lead process to identify retailer specific pricing and promotional opportunities to ensure our everyday shelf prices are compelling to shoppers and that trade spend is being spent as efficiently as possible to maximize brand sales and trial.
• Proactively and consistently analyze key customer performance and identify execution gaps, sub-par item performance, post-promo evaluation and category dynamic shifts.
• Lead process to rank retail opportunity areas to ensure time, effort and resources are put against the largest opportunities to achieve corporate objectives.

Team Leadership

• Lead training sessions to enable our sales force to be more comfortable selling with advanced analytics.
• Provide leadership and direction to ensure company strategy and plan is executed.
• Assist in training junior members of the CATMAN team to build their skillsets and provide feedback to ensure the highest quality work.

REQUIREMENTS:

• Residence within the following locations CA, AZ, NV (Las Vegas area) required
• Demonstrated capacity for big picture, strategic thinking, creative thinking and attention to detail
• Team player with exceptional leadership, communication and management qualities
• Bachelors degree or relevant experience required
• Nielsen, IRI, or similar scan level database experience required
• Field sales experience a plus
• 2 years Analyst experience in sales, category management, or shopper insights & strategy required
• Proficiency within Microsoft office suite (Excel, PowerPoint, Word) required
• Ability to 10% travel by plane or car required

PERKS TO HIGHLIGHT:

• 100% PAID for by BODYARMOR Health Insurance Coverage (Medical, Dental, Vision)
• Generous referral program
• All Positions are Bonus Eligible
• 15 days of PTO