Specialist Paid Search Jobs in Boston, Suffolk, Massachusetts

Manage paid search performance marketing campaigns on web and mobile across various supply partners for our products.

At least one year hands-on experience executing and optimizing campaigns within various Paid Search platforms (Google, Apple, etc.).

Advanced Microsoft Excel domain knowledge is required.

Exceptional analytical skills and attention to detail as well as the ability to clearly communicate results and define next steps.

Provide recommendations and executing bidding strategies, keyword expansion, ad copy and landing page testing.

Deep-dive data from SA 360, Google Analytics, and other sources, deriving insights and implementing actionable projects.

Hands-on operational experience in bid management platforms ie. SA360, Skai (formally Kenshoo), Marin but preferably Adobe Advertising Cloud

Support the teams Specialists and Managers to deliver the KPI’s set by the business while launching new products and campaigns

Minimum 1 year experience in paid search marketing roles

Experience in search advertising across numerous markets, including non-English languages, with track record for developing both local and global campaigns

Experience working agency side or with a brand on search marketing, focusing on important metrics including profitability and sales growth

Budgeting skills, with a skill for categorizing spends across key campaign activities and planned outcomes

Experience in bid management platforms ie. SA360, Skai (formally Kenshoo), Marin but preferably Adobe Advertising Cloud

Support the teams junior members and managers to deliver the KPI’s set by the business while launching new products and campaigns

Minimum 2 years experience in paid search marketing roles

Experience in search advertising across numerous markets, including non-English languages, with track record for developing both local and global campaigns

Experience working agency side or with a brand on search marketing, focusing on important metrics including profitability and sales growth

Strong budgeting skills, with a skill for categorizing spends across key campaign activities and planned outcomes

Experience with project management tools such as ClickUp, Asana, or Monday.com.

Exceptional time management and organization skills.

Experience with pixeling and conversion tracking via Google Tag Manager or other means.

Experience using analytics tools such as Google Analytics, Hubspot Analytics, or Shopify.

Experience with reporting tools such as Google Data Studio (Looker Studio), NinjaCat, TapClicks, or similar.

Excellent written and verbal communication and presentation skills.

 Day to day campaign management of paid search marketing campaigns.

o Lead Gen experience should include familiarity of tracking performance through the

o eComm experience should include Shopping Campaigns and inventory feed

 Experience managing campaigns through the Google and Microsoft Ads UIs and supporting

 Intermediate to advanced Excel skills

 Excellent verbal and written communication skills

Hands-on Keyboard’ experience in search management platforms.

Seeking 1.5-2 years of hands-on experience in the strategy, execution & optimization of digital media campaigns with a focus in SEM

Analytical skills to interpret overall search performance and recommend optimizations to improve performance.

1.5 - 2+ years experience in paid search. Digital ad agency experience.

Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum)

Plan, coordinate.and administer numerous presentations for your managed accounts

Relying on your experience to begin to create Google & Bing campaigns from the ground up.

2 years+ experience running paid search campaigns, with proven results within the e-commerce space.

2 years + experience in an agency environment preferred

Proficient in Microsoft Office Suite; Experience with Adobe Creative Suite preferred

Creativity and experience bringing new platforms and ideas to fruition

Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations

Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.

Highly proficient in campaign management using platforms such as Google Ads, Microsoft Ads, SA360

Ensures that issues in assigned campaigns are tracked, summarized and presented to manager along with proposed solutions.

Shares subject matter expertise to less experienced team members. May participate in teaching and training members of the work team.

Experience working independently for projects and deliverables daily.

Experience working with cross functional teams and being agile with recommendations.

Traffic campaigns on search engines utilizing PPC management tools and programs

Utilize various reporting interfaces and campaign management software as applicable

Implement and manage paid search campaigns on behalf of agency clients

Record and manage daily and monthly campaign budgets

Search platforms and product offerings (Google, Yahoo! Bing, MSN, Facebook &

Exceptional quantitative analytical skills and aptitude including intermediate to

Communicate with the account management, planning and analytics teams to manage, maintain and enhance performance across assigned accounts.

Knowledge of the general activation capabilities of all available digital media tactics.

Build and manage paid search campaigns.

Experience managing Google and Bing campaigns against client goals with at least 5-figure monthly budgets.

Three plus years of Paid search buying experience

Strong computer skills including Excel (pivot tables and formulas), Word, and PowerPoint.

Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup)

No red tape or difficult access to management

Stay apprised of current and new DSP functionality and/or data offerings and successfully deploy on relevant campaigns

At least 1 year experience in an analytical capacity

Experience buying or selling media on an advertising platform (DSP, SSP, Google AdWords)

Proven technical knowledge to understand how to utilize our tech stack to design and optimize campaigns

Investigate users' search requirements through data and user feedback

Excellent problem-solving skills and sense of responsibility

Experience in search related business or other Internet related business

Experience in data labeling, user feedback, content moderation or similar operation jobs

Complete assessment of search quality, review and categorize the types of bad cases to help the search product and algorithm improve

Provide ideal search results and suggestions for search product and algorithms according to user investigation

Global campaign management experience, ideally in multiple languages.

Collaborate with acquisition channel managers on cross-channel strategies.

Manage relationships with ad agencies, Google, and Bing account teams.

Experience with accounts spending $300K+/month.

Previous experience collaborating with paid advertising teams: paid social, programmatic, affiliate.

Experience with various campaign types: Search, Display (GDN), Video (YouTube), Discovery App.

Lead team to effectively manage programs and achieve joint goals.

Manage budgets to meet company goals while staying within budget limits on a monthly/weekly/daily basis.

Manage ongoing test and learn environment to continuously test/fail/succeed/learn/iterate/scale.

Minimum 5 years of experience

Paid Search (5 years of experience is preferred)

Datafeed Marketing (5 years of experience is preferred)

4+ years of experience in paid marketing across both an agency and inhouse

Experience executing, analyzing, and optimizing large-scale paid search campaigns

Experience managing and optimizing e-commerce product catalogs

Strategize, plan, execute and optimize full-funnel acquisition and retention campaigns across paid search channels (Google Search and Shopping and Performance Max)

Collaborate with internal teams to develop data driven testing roadmaps to maximize revenue, audience targeting, media placements, and messaging.

Own the maintenance and optimization of our digital product catalog for use across all major platforms and partners

Experience with Google Analytics, Adobe Analytics, and Google Tag Manager

Ideate and execute paid search creative tests including ad copy or landing page experiences

1+ years of Google Ads and Microsoft Advertising experience

Experience managing multi-channel paid media campaigns

Experience developing testing structures and compiling client-facing deliverables based on performance

Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud is a plus

Extensive knowledge with demand-side platforms – Google Ad Manager, SEM Rush/Moz/Google Keyword Planner

Responsible for working within Google Ad Manager, Keyword Analysis and optimizing paid search campaigns

2-3+ years of experience as a PPC Specialist

Experience in building a story around Marketing insights through data visualization tools with Tableau specifically

Drive down cost per lead, analyzing negative keywords

Provide reporting for business units

Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.

Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.

Proven track record of successful SEM campaign management and achieving business goals.

Manage SEM budgets and allocate spending to maximize ROAS

Experience in keyword research, ad creation, and landing page optimization.

Certification such as Google Ads and Google Analytics are highly desirable.

Advanced Microsoft Excel knowledge and strong analytical capabilities

Manage, optimize and develop Paid Search campaigns in partnership with Regional Divisions

Manage ad spend against a monthly budget and clear KPI targets to ensure that we are spending efficiently and responsibly

1-3 years digital marketing experience, either in-house or with an agency

Strong math skills and a passion for empirical analysis

Experience in ad product suites including Google Ads, Search Ads 360, Bing Ads, Google Analytics

Develop and manage paid search campaigns across multiple platforms, including Google Ads, Bing Ads, and other search platforms.

Excellent communication, collaboration, and interpersonal skills.

Strong problem-solving skills and ability to think creatively.

Ability to work independently and manage multiple projects with tight deadlines.

Experience with Google Analytics or other web analytics platforms.

Demonstrated experience in managing campaigns across multiple platforms and channels.