Growth Specialist – Search Jobs

Looking for a Growth Specialist – Search to join a world-class SEM team and support campaigns across 38 divisions nationally. Ideal candidate is strategic, creative, and analytical with deep level of domain expertise in Search Engine Marketing (either in Agency or In-house).

Responsibilities

• Keep pace with search engine and PPC industry trends and developments
• Conduct keyword and competitor research
• Develop and implement copy strategies that make our ads shine and drive strong performance
• Manage ad spend against a monthly budget and clear KPI targets to ensure that we are spending efficiently and responsibly
• Test new bidding strategies, account structures, beta features, and landing pages in order to continually improve key metrics (leads, cost-per-lead)
• Generate weekly reporting for all major metrics, goals tracking and other paid search initiatives
• Utilize an A/B testing framework on ad creative, bid, and landing page strategies across our SEM campaigns
• Manage, optimize and develop Paid Search campaigns in partnership with Regional Divisions

Qualifications

• Strong analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisions
• Advanced Microsoft Excel knowledge and strong analytical capabilities
• Experience with Analytics Platforms (Data Studio, Tableau, PowerBI, Looker, etc.) preferred
• SQL experience preferred
• Hands-on experience managing SEM accounts using both manual and automated bidding strategies
• Able to think strategically, prioritize, identify and resolve problems in a complex dynamic environment
• Experience in ad product suites including Google Ads, Search Ads 360, Bing Ads, Google Analytics
• 1-3 years digital marketing experience, either in-house or with an agency
• Strong math skills and a passion for empirical analysis
• Strong communication skills. Effective presenter and collaborator