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Paid Search Strategist Jobs
Company | Blue Wheel Media |
Address | , Remote |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-10-20 |
Posted at | 8 months ago |
Blue Wheel is one of Inc. Magazines 2021 fastest-growing private companies in the US. We can attribute much of that growth to our digital marketing and advertising capabilities, and our amazing track record of success for our clients.
Your Role:
As a Paid Search Strategist, you will be responsible for developing, implementing, tracking and optimizing PPC campaigns across various digital channels on behalf of Blue Wheel for our clients. Using your expert, up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. This person will work collaboratively with the account Paid Search Specialist, internal account stakeholders along with the Paid Search Manager to craft and execute powerful marketing strategies.
In the 1st month, you will…
- Immerse yourself in BW’s culture, team and digital marketing philosophy.
- Create ads and review search terms for your assigned clients based on insights from the account.
- Take a deep dive into the assigned client’s business needs and objectives.
- Establish and cultivate positive relationships with key account stakeholders.
Sharpen your skills in Month 2 by…
- Optimizing the aforementioned campaigns to improve key performance metrics.
- Learning how to budget your client’s Facebook & Instagram campaigns based on performance and key flight dates.
- Relying on your experience to begin to create Google & Bing campaigns from the ground up.
- Contributing to client’s Competitive Analyses alongside the Paid Search team.
Execute in Month 3 by...
- Contributing to both new and existing client strategies and bringing innovative ideas to the table.
- Developing, coordinating and often implementing paid search strategies across channels including Google, Bing, Criteo, YouTube and more.
- Owning the conversation surrounding paid search on client calls.
Desired Skills & Experience
- Creativity and experience bringing new platforms and ideas to fruition
- Exceptional writing, editing, and proofreading skills preferred
- Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations
- 2 years + experience in an agency environment preferred
- 2 years+ experience running paid search campaigns, with proven results within the e-commerce space.
- Proficient in Microsoft Office Suite; Experience with Adobe Creative Suite preferred
- The smallest detail is your favorite detail! - Self-driven with the ability to work independentlyIs able to complete tasks and delivered results in a fast-paced, deadline-oriented environment
· Marin/Kenshoo/Search360 experience
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